WPP Leverages Nvidia Tech to Transform into an Artificial Intelligence Business
**"WPP is absolutely set to transform into an AI powerhouse," proclaimed Jensen Huang, co-founder, president, and CEO of tech mogul Nvidia.
Mark Read, CEO of the world's largest marketing services company, WPP, echoed Huang's sentiments wholeheartedly. "That statement rings true, if not an understatement," Read told Adweek after their joint appearance at Cannes Lions last week.
Nvidia, a trailblazer in the trillion-dollar technology market due to its groundbreaking advancements in artificial intelligence, is teaming up with WPP to create an AI-empowered content engine.
"What we're witnessing today is as revolutionary as the internet was in the year 2000. As revolutionary, as disruptive," said Read passionately.
The partnership aims to utilize Nvidia's Omniverse platform and AI technology to create the Production Studio — a co-developed production solution announced in June 2025. This studio, developed by WPP’s production company Hogarth, uses Nvidia’s Omniverse platform and OpenUSD technology to revolutionize content creation through generative AI and state-of-the-art 3D workflows.
In addition, the duo aims to develop a digital advertising content engine fortified by generative AI. This innovative engine boosts marketing efforts by refining content production techniques and catering to personalized and data-driven strategies.
The Production Studio lays the groundwork for a more streamlined and automated content creation process by optimizing various stages:
- Product modeling and lifecycle management: The platform centralizes updates, expediting adjustments while ensuring consistency.
- Hyper-realistic visual content generation: Integrating AI with 3D workflows results in awe-inspiring images and videos with hitherto unseen volume.
- Multilingual AI-generated copy: AIicipates in producing text content globally, widening marketing reach.
- Dynamic and flexible asset customization: AI tailors content to suit various channels while prioritizing personalized marketing communications.
- Data-driven targeting: AI connects creative assets with relevant audience data, delivering targeted and culturally relevant content.
- Real-time performance optimization: AI dynamically adapts and enhances asset effectiveness based on performance data.
Stephan Pretorius, WPP’s CTO, views this collaboration as a testament to WPP’s unwavering dedication to innovation, combining AI technology and human creativity to reshape content creation boundaries worldwide. With broad accessibility via the WPP Open platform, the AI-infused production capabilities will be available to all WPP clients.
This strategic alliance positions WPP as a pioneer in consolidating generative AI and 3D digital production within the advertising sector, bolstering efficiency, authenticity, and personalization.
"The collaboration between WPP and Nvidia aims to leverage Nvidia's AI technology to create an AI-empowered content engine, demonstrating WPP's commitment to becoming an AI powerhouse in the advertising sector."
"This innovative engine, fortified by generative AI, is designed to boost marketing efforts by refining content production techniques and catering to personalized and data-driven strategies, thus revolutionizing content creation in the advertising industry."
