Women-empowered Taxi Service Debuts in Cape Town, Led by Bolt
In a groundbreaking move, ride-hailing giant Bolt and automobile manufacturer Citroën have joined forces to expand Bolt's branded fleet in Cape Town. This partnership, led by a women-powered team, is focused on growth and impact within the local mobility market, marking a significant strengthening of Bolt's presence in the city [1].
The collaboration aims to increase Bolt's market share in Cape Town by offering a branded fleet that promotes sustainable, reliable vehicle options. The women-powered aspect of the initiative highlights a unique collaboration that centers on female entrepreneurs and professionals managing and operating this fleet. This not only serves as a driver of local economic empowerment and diversity but also positions the partnership to enrich the urban transport ecosystem [1].
The strategic alliance between Bolt and Citroën combines Bolt’s mobility platform with Citroën’s vehicles. The partnership is uniquely highlighted by its women-led structure, promoting leadership roles for women in a traditionally male-dominated sector. This alliance not only supports fleet growth but intends to create more inclusive economic opportunities in Cape Town’s transport and service industries [1].
Pro Driver Placements, led by Faivelowitz, manages and deploys the Bolt-branded Citroën fleet. Auto24, led by Kisten, sources, reconditions, and services the vehicles for the fleet. Every Bolt-branded Citroën has gone through a full lifecycle with Auto24. The new fleet is available via Bolt Business, targeting corporate clients with social impact goals [1].
According to Kisten, the new fleet is about providing mobility solutions. The partnership aims to meet the rising demand for reliable vehicles in Cape Town. Bolt claims that the new fleet lowers barriers for drivers by offering road-ready cars and fleet support [1].
The initiative is framed as a notable milestone in regional mobility innovation and gender-forward business leadership. However, no specific figures on the scale, fleet size, or financial metrics were found in the available search results [1]. Nonetheless, the partnership is about dignity and stability for drivers, as stated by Faivelowitz. It is a step towards a more inclusive and sustainable future in Cape Town's mobility sector.
[1] Source: Various online news articles and press releases.
The partnership between Bolt and Citroën, powered by women leaders, aims to boost the Bolt brand in Cape Town by providing a sustainable and reliable fleet of vehicles, which also serves as a catalyst for local economic empowerment and diversity in the transport industry [1]. This innovative alliance, founded on gender-forward business leadership, targets corporate clients with social impact goals, offering them reliable mobility solutions through the new Bolt-branded Citroën fleet [1].
