Week of Safer Gaming 22: Leveraging Technology to Identify and Prevent Gaming-Related Damage
Changing Tides: Future Anthem's Revolutionary Approach to Safer Gambling
In the ever-evolving world of gambling, the iconic wave metaphor by Bob Dylan, "The Times They Are a-Changin'", perfectly encapsulates the current shift taking place across the industry. Dr. Edmond Mitchell, the data wizard from Future Anthem, enlightens us on these changes and their practical implications for businesses.
Recently, the UK Gambling Commission imposed new remote Customer Interaction requirements focusing on improving operators' ability to identify and address customers at risk of gambling harm. These regulations mandate the implementation of automated processes to recognize potential warning signs of problem gambling.
With technology enabling access to gaming for users round-the-clock, operators have the opportunity to cater to the ever-growing demands of modern gamers. However, this freedom raises concerns about the overall safety and well-being of players.
Employing AI to Comprehend and Curb Problem Gambling
By dissecting player behaviors using cutting-edge Artificial Intelligence, Future Anthem has identified two of the most common risky behaviors: erratic play and staking up. Erratic play refers to situations where a player's stake bounces around erratically during a session, whereas staking up involves a gradual increase in the stake size over the course of a session.
Interestingly, they've found that game components such as RTP, variance, and hit rate have a limited correlation with risk. This surprising discovery demonstrates that the primary factors influencing risky play could be factors such as promotional materials, bonuses, and environmental influences.
Future Anthem's revelations stem from Anthemetrics, the first Game Data Science platform that harnesses AI, Cloud technology, and Game Data Science. Anthemetrics crunches enormous gaming transaction data to generate real-time player predictions and behaviors.
Harnessing Technology for Swift and Effective Action
Future Anthem's AI models meticulously analyze every wager made by a player to pinpoint instances of risky gambling. These models survey four crucial areas: customer spend, spend patterns, time spent gambling, and gambling behavior indicators.
Players are assigned a risk score based on their behaviors. depending on the score, they are classified into one of three clusters – a sustainable cluster, a monitor cluster, or a high-risk cluster. The high-risk cluster attracts immediate attention from the operators, streamlining the entire process.
Real-time updates ensure operators can react promptly to any signs of gambling-related harm, interacting with players as necessary.
By applying AI technology, Future Anthem has not only helped operators comply with recent regulations but has also enabled earlier detection of risky play in casino games, improving the overall safety and responsibility of the gambling industry.
- In the gambling industry, operators are now required to implement automated processes, as mandated by the UK Gambling Commission's new remote Customer Interaction regulations, to recognize potential warning signs of problem gambling.
- Future Anthem, a pioneering tech company, has been using Artificial Intelligence (AI) to analyze player behaviors, identifying erratic play and staking up as two of the most common risky behaviors.
- Instead of focusing solely on game components like RTP, variance, and hit rate, Future Anthem's findings suggest that promotional materials, bonuses, and environmental influences may play a larger role in influencing risky play.
- Anthemetrics, Future Anthem's AI-powered, cloud-based Game Data Science platform, crunches vast gaming transaction data to generate real-time player predictions and behaviors, providing operators with crucial insights.
- Future Anthem's AI models analyze every wager made by a player, pinpointing instances of risky gambling based on customer spend, spend patterns, time spent gambling, and gambling behavior indicators.
- By using AI technology, Future Anthem not only assists operators in complying with recent gambling regulations but also empowers them to detect risky play in casino games earlier, thus enhancing the industry's overall safety and responsibility.
