Virgil van Dijk Named Hyperice Ambassador for New Nike x Hyperice Hyperboot Launch
Liverpool FC captain Virgil van Dijk has been named an athlete ambassador for Hyperice, a company known for its innovative recovery and performance tools. The Dutch defender joins at a time when Hyperice is launching its latest product, the Nike x Hyperice Hyperboot, in the UK, Europe, and Canada.
The Hyperboot is designed to deliver targeted heat and dynamic air compression to the foot and ankle, aiming to enhance performance and speed up recovery. It combines Hyperice's expertise in recovery technology with Nike's design and innovation. The device will retail at €749.99 in Europe, £699.99 in the UK, and CA$1199 in Canada.
Customers can purchase the Hyperboot on both nike.com and hyperice.com, and they will also have the opportunity to try it on at select Nike stores. In addition to van Dijk, Hyperice has appointed Maximilian Reinelt as its new face for the year.
Van Dijk, who has been using Hyperice products for recovery, will now incorporate the Hyperboot into his pre-match routine. The Hyperboot's launch marks an exciting development in performance and recovery technology, with van Dijk and Reinelt set to showcase its benefits to customers.
Read also:
- Indian wearables brand Boult undergoes a transformation, now known as GoBoult, aims for a significant revenue of 1,000 crore Indian rupees in the fiscal year 2025-2026.
- List of Top 13 Gifts for Tech Enthusiasts
- 17 Tech Gadgets and Add-Ons Permanently Taking Up Space in My Mental Realm
- 2022 Feature on our site: Leading U.S. Computer and Electronic Equipment Manufacturers (Presented in a Slideshow)
