Latest Advancements in In-Car Connectivity and Productivity Tools
Vehicle Tech Updates: Collaborations Announced Between Mercedes-Benz, Microsoft, SK keyfoundry, LB Semicon RDL, Rivian, Google, LG, Atari, AirConsole, Volkswagen, onsemi, and Harman
Collaborations between automakers and tech companies are driving significant advancements in in-car connectivity and productivity tools. Here are some of the key developments:
Mercedes-Benz and Tech Partnerships
Mercedes-Benz is focusing on integrating AI and connectivity into its vehicles. This includes advanced driver assistance systems (ADAS) and infotainment systems that can seamlessly connect with smartphones and external systems [1][2]. The company is also pioneering the integration of Microsoft 365 Copilot [5], Microsoft Intune [6], and supporting in-car camera use for Microsoft Teams video calls while driving [7].
Microsoft Collaborations
Microsoft collaborates with automakers to integrate cloud-based services, enhancing data management and analytics for connected vehicles. This includes providing platforms for over-the-air updates and remote diagnostics [4]. Microsoft is also involved in developing AI-driven solutions for vehicles, which can improve safety and efficiency by analyzing real-time data from sensors and other sources [1]. Starting in late July 2025, Mercedes-Benz will begin using sensor and video data from consenting customer vehicles to improve its advanced driver assistance systems and automated driving functions [6].
Rivian Innovations
Rivian is at the forefront of electric vehicle (EV) technology, focusing on wireless charging solutions such as stationary and dynamic wireless charging, which could revolutionize EV charging by eliminating the need for physical connectors [3]. Rivian also explores advanced connectivity features, such as real-time traffic updates and vehicle-to-everything (V2X) communication to enhance safety and driving experience [3]. The company has unveiled a new navigation system powered by Google Maps.
LG Contributions
LG is a key player in the automotive electronics sector, providing high-resolution displays and advanced infotainment systems. These systems integrate with smartphones and other devices, offering enhanced user interaction through voice recognition and AI [2]. LG is also working on cybersecurity solutions for connected vehicles to protect against potential threats in the increasingly connected automotive ecosystem [2].
LG Electronics and Kia Partnership
LG Electronics is partnering with Kia to power in-car entertainment for European models with its webOS-based Automotive Content Platform (ACP). The ACP transforms vehicles into connected entertainment hubs, allowing passengers to access streaming apps like Netflix, Disney+, YouTube, and LG Channels when the vehicle is parked [8].
onsemi and Stony Brook University Collaboration
onsemi will invest $8 million in collaboration with Stony Brook University to establish a wide band gap semiconductor research center focused on advancing silicon carbide technologies. The Direct RDL technology, co-developed by SK keyfoundry and LB Semicon, will be a key focus of this research. The technology achieves high current capacity, 15 μm metal wiring thickness, and up to 70% chip area wiring density [2]. The Direct RDL technology is qualified for AEC-Q100 Auto Grade 1 classification and ensures robust operation in extreme temperatures.
General Trends
The integration of 5G technology is a significant trend, enabling faster data transmission and more comprehensive vehicle-to-infrastructure connectivity. This enhances real-time communication between vehicles and external systems, improving traffic safety and driver experience [2]. Automakers are focusing on edge AI, which enables real-time processing within the vehicle itself, reducing reliance on cloud-based systems. This improves response times for autonomous and assisted driving features [1].
Overall, these collaborations are transforming the automotive landscape by integrating advanced connectivity, AI-driven solutions, and innovative charging technologies into vehicles. The data will be anonymized and securely processed, emphasizing transparency and consent. Harman International, a Samsung subsidiary, has earned Premier Tier status in the Amazon Web Services Partner Network (APN), highlighting its expertise in designing, building, and managing AWS-based cloud solutions [9]. AirConsole has partnered with Atari to bring Asteroids: Recharged and Breakout: Recharged to Volkswagen vehicles, accessible via AirConsole with a VW Connect Plus subscription and an internet-connected phone [10]. The research center aims to make New York a national leader in power semiconductor innovation and is part of a broader $20 million partnership with Empire State Development.
- Technology collaboration between Mercedes-Benz and Microsoft is focusing on integrating AI, advanced driver assistance systems (ADAS), and Microsoft 365 Copilot, as well as supporting in-car camera use for Microsoft Teams video calls while driving.
- Rivian, a key player in electric vehicle (EV) technology, is exploring advanced connectivity features such as real-time traffic updates and vehicle-to-everything (V2X) communication, aiming to revolutionize EV charging with wireless charging solutions like stationary and dynamic wireless charging.
