Unveiling the "Inheritance and Evolution" through Light and Sound at the UK's Platt Brothers Textile Factory
In a recent development, Toyota UK has released a captivating video on their official YouTube channel, showcasing the company's rich history through the use of projection mapping. The video, filmed at the offices and plant of Platt Brothers - a company with close ties to Toyota - offers a unique perspective on Toyota's transformation from textile machinery to the global automotive giant it is today.
The video, produced by Agustin Martin and Stuart Sanders, delves into the themes of "inheritance" and "evolution" in Toyota's history. It traces the company's journey from looms to automobiles, highlighting key milestones and partnerships along the way.
Toyota Director Sir Philip Craven, Agustin Martin, and Stuart Sanders share their insights about Toyota's history and culture in the making-of video. Craven discusses Toyota's history of transformation and challenge, while Martin and Sanders emphasize the innovative spirit, constant self-challenge, and importance of the "challenge" pillar in Toyota's philosophy.
One of the standout features of the video is its commitment to sustainability. The production was powered almost entirely by energy derived from green hydrogen, reflecting Toyota's dedication to carbon neutrality.
However, while the video references Toyota's historical roots, there is no documented information linking it directly to the patent agreement between Toyota and Platt Brothers in Oldham, England, in 1929. This agreement, which transferred patent rights for the Type G automatic loom, was a significant step in Kiichiro Toyoda's vision for Japan's own automotive industry.
Despite the lack of a clear connection between the video and the historical patent agreement, it is evident that Toyota's corporate promotional videos often highlight their heritage and commitment to innovation and sustainability, sometimes referencing historical milestones or partnerships.
The making-of video is now available for Toyota Times readers to enjoy, with Japanese subtitles provided for those interested. For more information about Toyota's historical patent agreements or recent promotional videos, please feel free to inquire further.
- The innovative spirit and commitment to sustainability displayed in the video aligns with Toyota's philosophy in various industries, including finance, technology, and transportation, such as automotive.
- While the video showcases Toyota's evolution from textile machinery to automobiles, it does not provide a direct link to the historic patent agreement between Toyota and Platt Brothers in 1929, a significant milestone in the development of Japan's automotive industry.
