Unveiling of AI-enhanced augmented reality spectacles by Mark Zuckerberg
In a significant move towards wearable technology, Meta, the parent company of Facebook, has launched the Meta Ray-Ban Display. This new product, unveiled at Meta's annual Connect event, represents Meta's latest attempt to bring AI-powered wearables into the mainstream.
The Meta Ray-Ban Display, a smart glasses innovation, is designed to offer hands-free access to messages, video calls, and directions. The device features a full-color, high-resolution display built into one lens, seamlessly blending technology with fashion.
Leo Gebbie, an analyst at CCS Insight, believes that Meta's goal with this product is to break free from smartphone dominance by Apple and Google and carve out a future in wearables. This strategic move is in line with Meta's ambitions to expand beyond its social media roots.
The Meta Ray-Ban Display is controlled by a wristband that picks up subtle finger movements, providing a sleek and user-friendly interface. The device is priced starting at $799 and will be available starting on September 30 at limited retail stores in the US, including some Verizon, Lens Crafter, Ray-Ban, and Best Buy locations.
However, the specific retailers worldwide responsible for selling the Meta Ray-Ban Displays at launch are not detailed in the available search results. The product was introduced in the classic Ray-Ban Wayfarer style, integrating smart display technology.
The launch of the Meta Ray-Ban Display marks Meta's Reality Labs unit's continued efforts to develop innovative wearable technology, despite posting steep losses. The company's CEO, Mark Zuckerberg, conducted the launch demonstration at Meta's Menlo Park headquarters.
While the specific role of Christian Borbon in this launch is not detailed, his contributions to Meta's projects are likely significant, given his presence in the announcement. The global smart glasses market is forecasted to be worth more than $8 billion by 2030, making Meta's entry into this market a strategic move with potential for significant growth.
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