Unrestricted usage of MAX messenger granted to T2.
In the month of June 2021, T2 Mobile's MAX messenger experienced a notable surge in user engagement and growth. The first significant increase was observed on June 11, with the number of unique users increasing 16-fold compared to May values. This spike followed the news of the acceptance of a law on the creation of a national messenger with integration of state, payment, and commercial services.
From June 12 to 14, the number of daily users stabilized, with 52% of users who joined on June 11 continuing to log into the messenger. This stability indicated a retention of new users, suggesting a growing interest in the service.
Another peak of interest occurred on June 30, when T2 Mobile announced reaching one million registered users. On the same day, the company released a press release detailing this achievement.
The growing role of MAX is believed to be a reason for the launch of unlimited access for subscribers of popular T2 Mobile tariffs such as "My Online", "My Online+", "Everywhere Online", Black, Premium, and others. As a result, customers can now use the messenger without consuming their main internet package and without additional payments.
The company is also analyzing how media and social media statements may have influenced the number of MAX users. Despite the lack of precise data on the trend of MAX messenger usage or its audience growth from June 4 to July 2021, the current number of MAX users is ten times higher than in May.
It's worth noting that the general trend in messaging app usage around mid-2021 saw a rise in user engagement, with many services experiencing growth. However, specific data for T2 Mobile's MAX messenger during this period is not widely available in the public domain. For a detailed audience growth analysis, direct user metrics or download statistics provided by T2 Mobile, app store analytics data specifically for MAX messenger during that timeframe, or market analysis reports focused on that product would be required.
Users seeking advanced features beyond traditional messaging may have turned to T2 Mobile's MAX messenger, with its integration of state, payment, and commercial services garnering attention among smartphone users. Amidst the growing technology landscape, competitiveness among gadgets like smartphones and the need for multi-functional applications might have played a significant role in the spike of interest and growth in MAX messenger.
