Ugg Soars as Top Non-Sneaker Brand on StockX, Driven by Women Users
Fear of God maintained its position as the top apparel brand on StockX in 2023, with emerging labels like Denim Tears and Represent making significant strides. Meanwhile, Ugg emerged as the fastest-growing non-sneaker shoe brand, driven largely by women users.
Ugg's popularity soared in 2023, with a staggering 154% year-over-year growth, making it the top-traded and fastest-growing non-sneaker brand on StockX. This growth was largely attributed to women users, who also played a crucial role in the rise of Asics on the platform.
In the accessories segment, Louis Vuitton Bumbags and Goyard totes demonstrated consistent price appreciation throughout the year. In the sneaker category, Mihara Yasuhiro led the growth chart with a remarkable 1,502% year-over-year increase, while Gucci's pool slides and sandals contributed to the luxury brand's second-fastest growing shoe label status. Nike, Jordan, and Adidas retained their positions as the top three sneaker brands.
The trend cycle in 2023 was dominated by running shoes, with Asics sneakers ranking fifth in terms of trade volume. Retro Y2K running styles, including Asics Gel-1130, New Balance 530, and Nike Zoom Vomero 5, proved particularly popular among consumers.
As we look ahead to 2024, future investment potential is expected to play a bigger role in purchasing decisions on StockX. While established brands continue to dominate, newer labels and non-sneaker categories, driven by women users, are making significant inroads. The trend towards retro running styles and the consistent appreciation of luxury accessories suggest a dynamic and evolving market in the coming year.
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