Uber initiates worldwide review of its media agency, with a potential spending of $600 million.
Uber's global media account is undergoing a thorough review, according to Adweek's exclusive scoop.
Last month, Uber sent out a Request for Information (RFI) to several agencies. However, the agencies that responded to the initial call are yet to receive the official Request for Proposal (RFP). This anticipated RFP should arrive later in this month, followed by presentations in July, and final decisions by August. This timeline is based on a copy of the RFI obtained by Adweek.
Uber is searching for a top-tier strategic ally who will serve as an extension of their internal media and marketing teams. This partner will be responsible for media strategy, planning, and buying services for the brand.
In the quest for a strategic media partner, Uber wants a firm that understands their vision and can execute with precision. This partner will collaborate closely with Uber's internal teams to create a robust media strategy and execute it flawlessly.
Given Uber's stature as a tech giant, the agency selected will have a significant role in shaping Uber's global media presence. The agency will be tasked with devising innovative strategies that drive growth, increase brand visibility, and create a lasting impression in the minds of consumers worldwide.
Although the timeline for this media account review is yet to be announced officially, keeping a close eye on Uber's communications or industry news sources like Ad Age could provide updates. As of now, the exact timeline remains undisclosed, but industry insiders speculate that Uber is set to make a big move in the world of media. Stay tuned for more details!
- Uber's search for a strategic media partner indicates a renewed focus on business and finance, as they aim to expand their global media presence and increase brand visibility through technological innovations.
- With Uber's upcoming media review underway, the selected agency will not only play a vital role in shaping the company's image but also bring technology-driven solutions to foster growth and create a lasting impression in the competitive business arena.
