Tribal Gaming Innovations: Developments in Products, Artificial Intelligence, Income Streams, and Global Gaming Entertainment
In the dynamic world of casinos, artificial intelligence (AI) is making a significant impact on the way games are managed and played. This transformation is being spearheaded by industry leaders such as Light & Wonder, IGT, Table Trac, and Aristocrat Interactive.
Jon Wolfe, President of Global Systems and Services at Light & Wonder, is investing heavily in AI this year. His goal is to improve product management and delivery, focusing on areas like player interaction and behaviour understanding. His new products are driving customer engagement at the point of contact, capturing player interactions, and using AI to better understand player behaviour.
Meanwhile, IGT is focusing on enhancing the player experience, with a particular emphasis on bonusing, payment systems, and convenience applications. Their payment technology has reportedly seen a 30% lift in revenue from VIP players. IGT is also driving revenue through applications such as improved drink-ordering systems, machine reservations, quick tax form processing, and self-funding markers.
IGT's focus on AI is also evident in their product development. For example, they are developing new versions of existing products like Random Riches, which uses AI to allow operators to offer personalized bonuses to players.
Chad Hoehne, founder, president, and CEO of Table Trac, is developing proprietary AI that specializes in table-game, slot-floor, and yield management. His latest product, Slot Suite, has increased card usage, time on device, and revenue growth for casinos. Hoehne recently discussed the potential benefits of AI for managing the pit environment at a conference.
Ted Keenan, Vice President of Product Management for Gaming Systems at Aristocrat Interactive, is also leveraging AI for improved product development. He is using AI for natural language processing to simplify querying, allowing for a more personalized and streamlined gaming experience. Keenan's focus for revenue growth is on integrating various channels like igaming, sports betting, mobile, and non-gaming for a unified player view.
In a move to strengthen its position in the industry, IGT has merged with Everi, a powerhouse in the industry, bringing together various payment, regulatory, loyalty, and marketing technologies. This merger is expected to further enhance the player experience and drive revenue growth.
The volume and diversity of data collected by casino systems have increased significantly, leading to increased revenue. This data is being used to innovate promotional mechanics that can be measured by game and cabinet type and by age and demographics. Understanding player behaviour is key to providing a seamless and personalized player experience.
In conclusion, the customer's gaming journey has evolved significantly, especially with the advent of artificial intelligence. Companies not explicitly mentioned in the search results are also likely using AI to understand and optimize casino customer behaviour, as seen in related industries like hospitality. The future of casinos looks bright, with AI at the forefront of enhancing the player experience and driving revenue growth.
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