Transforming Convention with AI: JMVision GmbH's Strategy for Digitalising Conventional Industrial Businesses
JMVision GmbH, a German company, is transforming the industrial sales landscape by combining traditional sales principles with artificial intelligence (AI). The company's approach is to work with existing sales teams and support them, or take over the entire acquisition of new customers for businesses that have relied solely on existing customers.
Marwin Gfroerer, Managing Director of JMVision GmbH, emphasizes the importance of traditional sales principles in the industrial sector. He states, "Traditional sales principles are the basis for sustainable success in the industrial sector."
A typical customer for JMVision GmbH is a machine builder who has been successfully living off existing customers and recommendations for decades. However, these businesses recognize the riskiness of this dependency and seek a way to expand their customer base without sacrificing the personal relationships that are crucial in the industrial sector.
JMVision GmbH's solution is their Decision Maker Sales System, which demonstrates that digitization can be achieved without alienating traditional methods. This system uses AI at two crucial points: in identifying relevant contacts and in creating individual approaches.
The Decision Maker Sales System helps conservative industrial businesses, especially those with long-standing business owners, to systematically expand their proven principles of personal relationships to new markets using modern AI technology. The system is designed to fit seamlessly into existing sales organizations without major interventions in the company and existing processes.
The system works as an independent acquisition path for companies without sales teams or as an addition to existing sales structures. It can help identify the right decision-makers and create personalized contact attempts based on available information about companies and decision-makers.
One success story is a special machine manufacturer, previously unknown on the market due to relying solely on personal recommendations. Now, through JMVision GmbH's Decision Maker Sales System, the company receives constant qualified inquiries per month.
The Decision Maker Sales System provides measurable results, such as the number of decision-makers reached, response rates, and qualified conversations. It is particularly ideal for conservative industrial companies, especially those with long-standing business owners who understand the importance of personal relationships.
JMVision GmbH's success is based on the belief that industrial experience is more important than pure tech know-how. The company's approach shows these business owners that digitization doesn't mean discarding traditional methods, but rather enhancing them with the right technological tools.
The future of industrial sales lies in a hybrid approach, combining traditional sales principles with modern AI technology. JMVision GmbH is leading this transformation, offering a free test of their Decision Maker Sales System for conservative industrial businesses to discover how digitalization can be effectively implemented without sacrificing traditional methods.
Key Strategies for Combining Traditional Industrial Sales with AI
- Data-driven targeting and predictive analytics: AI uses behavioral and firmographic data to accurately identify prospects who show high buying intent based on patterns similar to existing best customers.
- Hyper-personalized engagement at scale: AI dynamically customizes sales outreach based on real-time information about prospects, such as technology adoption, market events, and even emotional drivers derived from sentiment analysis.
- Automation of administrative tasks: AI automates activities like lead segmentation, report generation, and territory monitoring, freeing sales professionals to focus on interpersonal and strategic tasks essential in industrial sectors.
- AI-enabled timing optimization: Predictive models determine when prospects are most receptive to outreach, moving away from fixed sales call schedules to signal-based engagement, which can significantly improve response rates.
- Building an AI-ready culture and infrastructure: Successful integration requires leadership buy-in, a clear AI strategy aligned with business goals, data quality improvements, and collaboration with AI experts to train staff and embed AI usage into sales workflows.
- Dynamic, evolving customer profiles: AI continuously updates customer data, incorporating new behavioral, emotional, and contextual information to refine sales approaches over time, supporting sustained customer acquisition and retention.
By combining these AI capabilities with the traditional strengths of industrial sales—such as relationship building, technical knowledge, and negotiation skills—companies can enhance new customer acquisition efficiency, increase revenue, and achieve competitive advantage in complex industrial markets.
The Decision Maker Sales System, JMVision GmbH's innovative solution, combines data-driven targeting and predictive analytics with hyper-personalized engagement at scale, automation of administrative tasks, AI-enabled timing optimization, and a dynamic, evolving customer profile. These strategies aim to create a hybrid approach that merges traditional industrial sales skills with modern AI technology, fostering sustainable success in the industry.
Building an AI-ready culture and infrastructure, including leadership buy-in and a clear AI strategy, is crucial for successful integration of artificial intelligence into existing sales processes.
In their pursuit to transform the industrial sales landscape, JMVision GmbH emphasizes that their approach emphasizes the importance of industrial experience over pure tech know-how, ensuring a seamless transition for conservative companies in the finance, business, technology, and artificially intelligent industries.
