Transformation of Category Management, Including Assessment and Development of Operating Models
In a significant move, a leading consumer packaged goods (CPG) company has embarked on a transformative journey with the help of Clarkston Consulting. The CPG company has developed a comprehensive roadmap for its Category Management Transformation, which includes customer and category segmentation, a new operating model, and upskilling with standardized processes and tools.
To ensure the success of this initiative, Clarkston conducted extensive research. This involved engaging in stakeholder interviews, surveys, and industry benchmarking. The aim was to gain a deep understanding of the current state and identify areas for improvement.
The results of this assessment have been compiled into a case study, titled 'Category Management Transformation Assessment'. This case study provides insights into the challenges faced by the CPG company and the strategies employed by Clarkston to address them. It is now available for download for those interested in learning more about the transformation process.
This transformation sets the stage for stronger retailer partnerships, promising a more efficient and effective approach to category management. The assessment revealed five major pain points: internal misalignment, limited strategic focus, absence of a center of excellence, inconsistent planogram execution, and siloed data reporting. By addressing these issues, the CPG company is expected to see value-add captaincies and measurable NSV growth within its brands.
The CPG company secured senior leadership buy-in and launched a path toward foundational excellence in people, process, and technology. This is a testament to the company's commitment to innovation and growth.
For those who wish to learn more about Clarkston's Category Management consulting team and the services they offer, please feel free to contact them. Their expertise and experience in this field make them an ideal partner for any company looking to transform its category management practices.
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