Tracking Tesla's achievements: annual worldwide sales by model variant
In the rapidly evolving world of electric vehicles (EVs), two names have emerged as frontrunners: Tesla and Rivian.
Tesla, a trailblazer in the industry, reported its first profitability in 2020, marking a significant milestone for the company. This achievement came after a strategic shift in 2020, with the introduction of the Model 3 and Model Y, which would go on to become the world's best-selling EVs in 2023.
Prior to this, Tesla's success story was built on the foundations of its luxury models, the Model S and X. The company's strategy focused on mass-market appeal without compromising on innovation and quality. This strategic approach, combined with a strong brand image, propelled Tesla to global sales that have increased thirtyfold from an unspecified starting point to the present.
Meanwhile, Rivian, a potential rival to Tesla, is adopting a similar strategy. The company started with the expensive R1T and R1S models but has indicated a move towards more affordable options with the anticipated 2024 reveal of the R2 model. Rivian, backed by Amazon and Ford, sold approximately 29,000 electric vehicles globally from its first deliveries in 2021 through 2023, with cumulative production and deliveries growing but still well below mass-market competitors during that period.
The increase in Tesla's sales is primarily observed from 2018 onwards, according to data from CleanTechnica. The sales figures reflect a shift towards the Model 3 and Model Y in Tesla's offerings. Despite occasional dips, Tesla's sales have shown a trend of explosive growth from Q2 2016 to Q3 2023.
Tesla's journey from near-bankruptcy to becoming the EV manufacturer to beat demonstrates a successful pivot in business strategy. The potential of sustainable technology in the EV market is evident from Tesla's success story, and Rivian, with its upcoming R2 model, aims to make a similar impact.
The EV market continues to evolve, with Tesla's story serving as a testament to the potential of sustainable technology. As Rivian prepares for the production of the R2 model in 2026, the race between these two giants promises to be an exciting one to watch.
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