Top-tier Video Production Firms for Businesses

Finding the right corporate video production company can make or break your marketing efforts. This guide will shed light on what sets the top video agencies apart and how to pick the one that understands your business and goals.

What is Corporate Video Production, and Why is it Crucial?

Corporate video production is the creation of high-quality videos tailored to serve a company's purposes, internal or external. These videos encompass ads, promotional content, recruitment campaigns, and training materials, to name a few. By effectively communicating your company's mission and culture, these videos help establish trust with your target audience, making it easier for them to choose your product or service.

Though you're a master of your craft, video production agencies specialize in crafting engaging stories. Even though they might not know your business inside and out, their expertise, team, and industry experience allow them to work alongside you in creating a compelling corporate video that aligns with your objectives.

So, the question is: how do you discover the perfect video agency for your business? This guide will reveal five crucial factors to consider during your search.

Five Essential Factors to Consider When Selecting a Top-Notch Corporate Video Production Company

The value of well-crafted video content can't be overstated. Not all providers deliver a return on your investment. That's why it's crucial to focus on the following factors:

Visual Quality: Start by examining potential providers' portfolios and past projects. Their best corporate videos offer a glimpse of what you can expect from them.
Collaborative Communication: Video production is a team effort, so efficient and transparent communication is essential. Opt for companies that have streamlined communication channels to avoid misunderstandings and delays.
Customization: Marketing content that isn't tailored to your specific needs falls flat. Look for companies that offer a personalized approach, delivering unique and distinctive marketing videos.
Proven Track Record: Scour reviews and feedback from previous projects. This information gives you insight into what it's like to work with a particular company and the results they deliver.
Fair Pricing: Avoid settling for low-cost templates that miss the mark. While a higher-quality video may require more investment, it's essential to find a company with a price-to-quality ratio that fits your budget and expectations.

Now that we've covered the essential aspects to evaluate let's explore some renowned corporate video production companies.

Leading Corporate Video Production Companies in the Spotlight

With a solid understanding of what makes a top-tier corporate video provider, let's delve into some of the best options:

1. Yum Yum Videos

Founded: 2010
Team Size: 11 - 50 employees.
Clients: Amazon, Walmart, American Express, DocuSign, Red Bull, McKesson.
Pricing: $10,000

At Yum Yum Videos, they excel at creating engaging, high-quality corporate videos that help brands communicate their message effectively. Their team works closely with you at every stage, from concept and scripting to animation and delivery, to ensure the final product aligns with your vision and goals. With a client list that spans various industries, they're confident in their ability to create a video that truly stands out and delivers measurable results.

2. Veracity Colab

Founded: 2008
Team Size: 11 - 50 employees.
Clients: Life Happens, Adobe, Schenley, Intuit.
Pricing: $10,000 to $49,999

VeracityColab is a video production company that shares our commitment to high-quality storytelling. With a decade of experience in video strategy and production, they've become a strong contender for mid-sized businesses and enterprise clients seeking top-notch video content.

3. ThinkMojo

Founded: 2011
Team Size: 10 - 49 employees.
Clients: Open Sea, Cloudera, Zendesk, Discord.
Pricing: $25,000

ThinkMojo focuses on corporate video production with a focus on product and explainer videos. Their portfolio also includes outstanding corporate video production services like tutorials, editorial pieces, ads, and educational materials. A versatile and dependable choice, they offer high-quality corporate video content for businesses of all sizes.

Most Common Types of Corporate Video Production

Corporate videos serve a variety of purposes, from informing to entertaining and selling. Below are some of the most effective formats:

Explainer Videos

Explainer videos are invaluable tools for breaking down complex ideas into easily digestible narratives. They employ motion graphics, animations, or live-action footage combined with clear, concise messaging to help audiences grasp key concepts, products, or services quickly.

Product Demo Videos

Product demo videos highlight a product's features and benefits. In addition to functionality, they illustrate how the product solves real problems or enhances the user's life, which helps build trust and encourage conversions.

Testimonial Videos

Testimonial videos showcase the experiences of customers and clients, providing authentic voices that lend credibility and humanize the brand. The inclusion of real stories helps boost trust in the brand.

Commercial Ads

Commercial ads grab attention and encourage viewers to take action, whether it's making a purchase, visiting a website, or reaching out for more information. Suited for online platforms, TV, or social media, these concise, impactful pieces highlight the best a company offers.

Internal Training Videos

These videos are crucial for onboarding new hires or updating existing employees on new policies, tools, or best practices. By providing consistent, engaging content, companies can ensure that all team members are well-informed.

Event Highlight Videos

Event highlight videos capture the energy and impact of corporate events, extending their life beyond the event itself. From product launches to conferences, these videos serve as promotional tools for future events or as internal morale boosters.

Culture and Recruitment Videos

Culture videos show what it's like to work at the company, helping attract talent that aligns with your values. Recruitment videos often feature employee testimonials, behind-the-scenes footage, and details about benefits, giving candidates a compelling reason to join the team.

Frequently Asked Questions About Corporate Video Companies

Still unsure about what type of corporate video production service is right for you? Consider the following questions:

How Much Does a Corporate Video Cost?

The cost of corporate video production varies depending on factors such as the length and style of the video, and the complexity of the content needed. Roughly speaking, live-action videos could cost upwards of $20,000 to $50,000 per minute of video content, while animated videos can cost between $6,000 to $20,000 per minute. There are also budget-friendly options like synthetic avatars or templates that may cost less than $100 USD.

How Long Does It Take to Make a Corporate Video?

The time it takes to create a corporate video depends on factors such as the topic, the style of the video, and the project's objectives. A quick social media piece might take just an hour to produce, while a more complex, high-end production could require several weeks. Regular feedback and clear communication throughout the process help ensure the final product meets expectations.

How to Produce a Corporate Video?

Each corporate video production company may have a unique process, but most follow similar steps: initial client consultations, scriptwriting, storyboarding, production, and post-production. By working closely with your chosen corporate video production company, you can ensure that the final product aligns with your vision.

At Yum Yum Videos, the process includes three main stages:

Pre-production: Planning and discussion regarding the client's objectives, brainstorming concepts, and scripting.
Production: Storyboarding, location scouting, talent casting, filming, and setup design for live-action videos; or asset creation, asset preparation, and animation for animated videos.
Post-production: Editing, sound design, visual effects, and color correction. Once complete, the corporate video production company delivers the polished video, ready for distribution.

Styles of Animated Corporate Video Productions

While live-action videos are sometimes necessary, many companies opt for animated corporate videos due to their flexibility and varied styles:

2D Animation: Simple yet captivating, 2D animation involves creating characters and scenes in a two-dimensional space, effectively breaking down complex ideas.
3D Animation: Offers the ability to rotate and manipulate objects, adding depth and realism to characters, settings, and visuals.
Motion Graphics: Emphasizes key points with graphics, shapes, and logos, delivering striking, dynamic pieces.
Whiteboard Animation: Creates a hand-drawn effect, helping make complex ideas more manageable by breaking them down into simplified visuals.

But, What Type of Corporate Video Production Is Right for You?

Based on your objectives, audience, budget, and time constraints, the right type of corporate video production service depends on these interconnected factors. A knowledgeable professional video production team can help you identify the ideal format that meets both your needs and budget.

Consider the following tips for a successful corporate video production:

Know Your Audience: Understanding your audience's preferences and needs helps you tailor your corporate videos to resonate with them.
Respect Your Viewer's Time: Clear and concise planning ensures your video keeps audiences engaged and delivers your message effectively.
Show, Don't Tell: Corporate video production allows you to demonstrate your messages visually, making information more understandable and memorable.

So, is Yum Yum Videos the corporate video production company for you? If you're curious about what we can do to help or if you're ready to discuss your ideas, don't hesitate to contact us. We're eager to help you bring your vision to life!

The expertise in gadgets, technology, and artificial-intelligence within the video production agencies can be leveraged to create cutting-edge explainer videos showcasing the latest innovations, such as advancements in robotics or AI-powered devices.
To establish your brand as a pioneer in the industry, consider partnering with a top-tier corporate video production company that specializes in artificial-intelligence to create compelling videos demonstrating your company's AI technologies and their real-world applications, helping to captivate your target audience and elevate your brand's credibility.

Top-tier Video Production Firms for Businesses