Top Cities to Thrive as an Influencer in 2024: Ranking Analysis
In a study conducted by World Population Review, Influencity, TripAdvisor, TikTok, and Numbeo, the best cities in North America for aspiring influencers have been identified. The research methodology involved an index that analyzed key factors such as creative scenes, industry presence, and vibrant communities.
The top five cities offering the most opportunities for influencers are:
1. New York City, New York: Known as a global hub for influencers across various industries, NYC hosts major events like New York Fashion Week and Comic Con, attracting brands and influencers alike. With a dense community of influencers, ranging from micro to celebrity level, the city provides an ideal environment for networking and brand collaborations.
2. Los Angeles, California: Famous for merging creativity with commercial success, especially in entertainment and visual arts, LA offers thriving artist collectives, murals, and a supportive community that fosters collaboration. Its diverse creative scene includes film sets, music, and art, providing vast opportunities for influencers in those fields.
3. Atlanta, Georgia: Emerging as a growing hub for music, film, and digital content creation, Atlanta offers funding, jobs, and an inclusive environment for experimental and emerging artists and influencers. The city's less saturated market compared to traditional hubs makes it an attractive choice for those starting their influencer careers.
4. Santa Fe, New Mexico: Gaining prominence as a vibrant city known for its art scene, natural beauty, and unique culture, Santa Fe offers a multi-layered experience combining outdoor recreation with urban markets and galleries. This environment is conducive for influencers focused on lifestyle, travel, art, and culinary content.
5. Chicago, Illinois: Balancing affordability with a lively arts and cultural scene, Chicago provides an accessible environment for influencers, particularly in visual arts, photography, and urban culture. The city offers artist-run galleries, street art, and public art programs.
These cities provide a combination of creative communities, industry infrastructure, affordability (in some cases), and notable events, making them top choices for aspiring influencers looking to grow their presence and career opportunities in North America.
Other notable cities mentioned in the study include Las Vegas, Nevada, which boasts 517 trendy TikTok-worthy hotspots and approximately 10.2 influencers per 100,000 residents. However, it ranks fifth (70.7/100) as an influencer-friendly city. Houston, Texas, ranks second (97.9/100) as the second-best influencer city, with the lowest cost of living (61.7/100) among the top cities for influencers.
In Canada, Toronto, ON ranks third (84/100) as the best influencer city, with 249 influencers and 291 landmarks for picture-perfect shots. Unfortunately, Charlotte, NC is the least influencer-friendly city with a low score of 1.5/100.
The study used Influencity, an influencer marketing platform, to identify the number of influencers in each city. Los Angeles has the highest number of influencers (2,296) among North American cities. Houston has the highest number of TikTok videos on trendy hotspots (3k). Nashville has 256 influencers and a relatively low cost of living (68.3/100).
The study adjusts the results according to population size to rank the best and worst cities to become an influencer. It's important to note that the cost of living in Las Vegas was not among the factors considered in the rankings. Los Angeles has the highest score (98.6/100) as the Best Influencer City, and Los Angeles also has the second-highest positive social media sentiment towards influencers.
This comprehensive analysis provides valuable insights for aspiring influencers seeking to establish their careers in North America. By considering the creative communities, industry infrastructure, and notable events offered by these cities, they can make informed decisions about where to focus their efforts.
- For those interested in fashion and beauty, New York City's dense community of influencers and events like New York Fashion Week offer ideal networking opportunities.
- Technology enthusiasts may find Santa Fe's vibrant art scene and unique culture a suitable backdrop for creating engaging tech-related content.
- Social media influencers looking for a less saturated market should consider Atlanta, a growing hub for music, film, and digital content creation.
- Las Vegas' monopoly on 517 TikTok-worthy hotspots makes it a promising destination for visual content creation, while Houston's low cost of living allows influencers to pocket more earnings from brand collaborations.
- Toronto offers a perfect blend of winning landscapes for picture-perfect shots and a thriving digital market, making it a compelling choice for influencers in North America.
