Tinder spawns immediate success for Icelandic authors
Forlagið, Iceland's leading publishing house, has taken a unique approach to promoting their Christmas books this year – advertising on the popular dating app, Tinder. And it seems to be paying off.
According to Egill Örn Jóhannsson, CEO of Forlagið, the success rate of their advertising on Tinder is at least ten times higher than traditional rates. This revelation came after a meeting with his marketing advisor this week, where the executive expressed his happiness with the Christmas sales this season.
The Tinder ads, which appear between dating profiles, have been a fun and surprising hit. Arnaldur Indriðason and Kristín Eiríksdóttir, two of Forlagið's most popular authors, have been the face of these innovative promotions.
Interestingly, the demographic most interested in Forlagið's books on Tinder was users aged 65 and over. This may indicate a growing trend of older generations embracing digital platforms for entertainment and reading.
Forlagið's advertising strategy extends beyond Tinder and the web. Their books are also advertised in newspapers and on various websites, including Google. In fact, Forlagið advertises their books worldwide on the web using Google ads.
This unconventional marketing approach seems to be in line with the trends set by the Icelandic Research Center for Shopping and Leisure. They recently declared books and board games as the most popular Christmas gifts this year.
While no direct evidence or statistics can be cited regarding Forlagið's advertising success rates on Tinder compared to traditional channels, it's clear that this new strategy has been a success for the publishing house. Forlagið continues to innovate and adapt to the changing landscape of the publishing industry, ensuring their books remain at the forefront of readers' minds.
[1][2] fmbl.is/Kristinn Magnússon
Forlagið's Tinder advertising has been a fun and surprising hit.
Arnaldur Indriðason and Kristín Eiríksdóttir were the most popular authors on Tinder for Forlagíð's books.
The success rate of Forlagið's advertising on Tinder is at least ten times higher than traditional rates.
Forlagið advertises their books widely for the hugely popular Christmas sale.
On Tinder, between dating ads, individuals were shown ads for Forlagið's Christmas books.
Interest in Forlagið's books on Tinder was highest among users aged 65 and over.
Forlagið advertises their books in newspapers and on websites, in addition to Tinder and the web.
Books and board games were chosen as the most popular Christmas gifts this year by the Icelandic Research Center for Shopping and Leisure.
Forlagið advertises their books worldwide on the web using Google ads.
Egill Örn Jóhannsson, CEO of Forlagið, was surprised to find out about the Tinder advertising.
The Tinder advertising for Forlagið's books was successful, according to Egill Örn Jóhannsson.
The source of this information is fmbl.is/Kristinn Magnússon.
News about Forlagiḍ's innovative marketing strategy has taken a surprising turn as the Icelandic publishing house finds success on social-media platforms such as Tinder. The success has been cited to be at least ten times higher than traditional rates, making it a hit among users aged 65 and over. The books from popular authors like Arnaldur Indriðason and Kristín Eiríksdóttir are being advertised between dating profiles, expanding the reach of literary content into the realm of technology and entertainment.
