The significance of digital technologies will escalate in consulting sectors.
In the ever-evolving world of finance, digital elements are increasingly becoming a cornerstone of financial advice. This transformation is highlighted by a recent survey conducted by Ebase, a digital brokerage platform, which involved 121 advisors.
According to the survey, a staggering 95% of advisors connected to Ebase believe that the importance of digital elements in advice will continue to rise or increase significantly. This finding underscores the growing acceptance and integration of digital tools in the financial advisory sector.
Ebase, a part of the British FNZ Group, offers a comprehensive suite of services including securities trading, portfolio management, and deposit business. The platform is convinced that the advisor will remain the focal point but will increasingly use digital elements to enhance its services. Kai Friedrich, a spokesperson for the management of Ebase, states, "It's positive that the trend of digitalization is moving in this direction, regardless of the starting point."
The survey results indicate that digitalization has already made significant strides in the financial advisory sector. Digital platforms are enhancing accessibility by allowing clients to access financial services and advice remotely, increasing convenience. AI-driven tools are offering personalized investment advice based on client data, reducing the need for human interaction for routine decisions. Furthermore, digital platforms provide access to vast amounts of financial data, enabling advisors to make more informed decisions.
Looking ahead, digital elements are expected to play an even more central role in financial advice. AI and machine learning will continue to enhance personalized financial planning based on individual client preferences and risk profiles. Seamless integration across different financial services, such as banking, investments, and insurance, will become more prevalent. Digital platforms will also provide real-time updates and transparency, improving trust and client engagement.
Ebase sees great potential in hybrid advice, a mix of personal conversation and digital elements. The platform offers digital advisory support as part of its services, demonstrating its commitment to this approach. The level of digitalization among financial professionals varies greatly, but Ebase is convinced that the increased use of digital analyses, online marketing, or video conferencing will not push personal advice into the background.
The survey findings are a testament to the growing role of digital elements in financial advice. As digitalization continues to gain momentum, it's clear that the future of financial advice lies in a harmonious blend of human expertise and digital technology. For precise details on how these trends are shaping the future of financial advice, it would be best to consult Ebase's official reports or publications. According to its own figures, Ebase manages customer assets of around 40 billion euros, making it a significant player in the digital financial advice sector.
Other digital elements in business technology, such as AI and machine learning, are expected to enhance personalized financial planning in the future. Ebase, a significant player in the digital financial advice sector, continues to integrate digital tools to improve its services and maintain the advisor as the focal point.
