Tesla Introduces 'Tesla Bonus' in Certain European Countries, Offering Discounts of Up to €4,000 on Model 3 Purchases
Tesla Introduces "Tesla Bonus" Discount in Europe, Boosting Affordability of Model 3
In an effort to intensify competition in Europe's electric vehicle (EV) market and make its vehicles more accessible to a wider group of consumers, Tesla has launched a new incentive program called the "Tesla Bonus" in several European countries[1]. This program offers discounts of up to €4,000 (C$6,200) on the purchase of the Model 3.
The Tesla Bonus applies to both factory orders and available inventory, depending on the country. For instance, in Luxembourg, buyers can get €4,000 (C$6,200) off both new and inventory Model 3 units, bringing the starting price for the Rear-Wheel Drive (RWD) variant of the Model 3 down to €35,996 (C$56,100) after the Tesla Bonus [1]. In Portugal, the discount for the Tesla Bonus appears limited to inventory vehicles, with buyers able to get €3,800 (C$5,900) off these units [1].
In addition to the Tesla Bonus, local government EV subsidies vary by country but often stack with Tesla’s discounts to create substantial savings. For example, in Luxembourg, a €6,000 subsidy combined with Tesla’s €4,000 discount brings the Model 3 price below €30,000 [1]. In Spain, buyers can get €3,290 (C$5,100) off new Model 3 vehicles, while in Italy, buyers can get €4,000 (C$6,200) off new Model 3 purchases [1].
Tesla’s strategy is to use these direct discounts and financing offers to boost sales amid fierce competition and declining registrations in Europe [1][2][4]. In Sweden, Tesla has introduced new incentives after a sharp sales decline, including 0% variable financing rates for new Model 3s and Model Y Long Range AWD models, valid until the end of September 2025 [2]. In the UK, Tesla offers competitive leasing deals, with the Model 3 able to be leased for as low as £252 a month plus VAT over 36 months [4].
It's worth noting that Tesla has removed Models S and X from European purchase configurators, focusing discounts and incentives on the Model 3 and Model Y in Europe [5]. The RWD Model 3 in Luxembourg is one of the most affordable entry points for a premium sedan in the region.
In conclusion, Tesla’s current Model 3 discounts in Europe bring down prices by up to €4,000 and combine with government subsidies that vary by country, resulting in notably reduced purchase prices or financing costs across various European markets [1][2][4]. Buyers should check the latest local EV subsidies and Tesla offers in their country for exact savings.
Summary of Tesla Model 3 pricing incentives in Europe as of August 2025:
| Country | Tesla Model 3 Discount | Local EV Subsidy Example | Combined Effect | |--------------|-----------------------------------|--------------------------------------|----------------------------------------------------------| | Luxembourg | Up to €4,000 off | Up to €6,000 government incentive | Price drops to ~€29,996 (after stacking) | | Sweden | 0% financing on new Model 3 cars | Available but varies | Financing reduces effective cost over term | | UK | Leasing from £252/month + VAT | UK EV grant varies | Leasing deals substantially reduce monthly cost |
[1] Tesla's Tesla Bonus discount in Europe
[2] Tesla's 0% financing offer in Sweden
[3] Tesla's leasing deals in the UK
[4] Tesla's Model 3 sales in Europe
[5] Tesla removes Models S and X from European configurators
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