Tesla Introduces 'Tesla Bonus' in Certain European Countries, Offering Discounts of Up to €4,000 on Model 3 Purchases
Tesla Introduces "Tesla Bonus" Discount in Europe, Boosting Affordability of Model 3
In an effort to intensify competition in Europe's electric vehicle (EV) market and make its vehicles more accessible to a wider group of consumers, Tesla has launched a new incentive program called the "Tesla Bonus" in several European countries[1]. This program offers discounts of up to €4,000 (C$6,200) on the purchase of the Model 3.
The Tesla Bonus applies to both factory orders and available inventory, depending on the country. For instance, in Luxembourg, buyers can get €4,000 (C$6,200) off both new and inventory Model 3 units, bringing the starting price for the Rear-Wheel Drive (RWD) variant of the Model 3 down to €35,996 (C$56,100) after the Tesla Bonus [1]. In Portugal, the discount for the Tesla Bonus appears limited to inventory vehicles, with buyers able to get €3,800 (C$5,900) off these units [1].
In addition to the Tesla Bonus, local government EV subsidies vary by country but often stack with Tesla’s discounts to create substantial savings. For example, in Luxembourg, a €6,000 subsidy combined with Tesla’s €4,000 discount brings the Model 3 price below €30,000 [1]. In Spain, buyers can get €3,290 (C$5,100) off new Model 3 vehicles, while in Italy, buyers can get €4,000 (C$6,200) off new Model 3 purchases [1].
Tesla’s strategy is to use these direct discounts and financing offers to boost sales amid fierce competition and declining registrations in Europe [1][2][4]. In Sweden, Tesla has introduced new incentives after a sharp sales decline, including 0% variable financing rates for new Model 3s and Model Y Long Range AWD models, valid until the end of September 2025 [2]. In the UK, Tesla offers competitive leasing deals, with the Model 3 able to be leased for as low as £252 a month plus VAT over 36 months [4].
It's worth noting that Tesla has removed Models S and X from European purchase configurators, focusing discounts and incentives on the Model 3 and Model Y in Europe [5]. The RWD Model 3 in Luxembourg is one of the most affordable entry points for a premium sedan in the region.
In conclusion, Tesla’s current Model 3 discounts in Europe bring down prices by up to €4,000 and combine with government subsidies that vary by country, resulting in notably reduced purchase prices or financing costs across various European markets [1][2][4]. Buyers should check the latest local EV subsidies and Tesla offers in their country for exact savings.
Summary of Tesla Model 3 pricing incentives in Europe as of August 2025:
| Country | Tesla Model 3 Discount | Local EV Subsidy Example | Combined Effect | |--------------|-----------------------------------|--------------------------------------|----------------------------------------------------------| | Luxembourg | Up to €4,000 off | Up to €6,000 government incentive | Price drops to ~€29,996 (after stacking) | | Sweden | 0% financing on new Model 3 cars | Available but varies | Financing reduces effective cost over term | | UK | Leasing from £252/month + VAT | UK EV grant varies | Leasing deals substantially reduce monthly cost |
[1] Tesla's Tesla Bonus discount in Europe
[2] Tesla's 0% financing offer in Sweden
[3] Tesla's leasing deals in the UK
[4] Tesla's Model 3 sales in Europe
[5] Tesla removes Models S and X from European configurators
- Lifestyle upgrades are more affordable with the introduction of Tesla's "Tesla Bonus" discount, as it offers savings of up to €4,000 on electric-vehicle models such as the Model 3, making them more accessible.
- Incorporating gadgets like electric-cars, such as the Model 3, into one's lifestyle becomes more feasible with the combination of Tesla's discounts and local government EV subsidies in Europe, resulting in reduced purchase prices or financing costs.
