Taboola Boosts JOE Media Group's Readership and Revenue by 40%
Taboola, a global leader in discovery and recommendation platforms, has announced a new partnership with JOE Media Group. The collaboration has led to significant increases in readership and revenue for JOE Media Group, with their average monthly revenue rising by 40%.
Taboola's suite of products, including Feed, Mid-Article, Explore More, and Newsroom, have played a key role in this success. Feed provides personalised multi-format content recommendations, creating a more engaging experience for users. Explore More increases session depth and engages users visiting publisher sites directly from social media and apps.
The Taboola Newsroom platform has been particularly beneficial for JOE Media Group. It helps monitor real-time and historical data about content performance, enabling the group to gain valuable insights into audience trends. Adam Singolda, founder and CEO of Taboola, praised JOE Media Group's commitment to delivering engaging content, citing their over 150 million annual pageviews and reach of over two million unique readers each month.
The partnership between Taboola and JOE Media Group has proven successful, with the latter attributing their readership and revenue increases to the collaboration. By leveraging Taboola's performance advertising technology and real-time insights from Newsroom, JOE Media Group is well-positioned to continue its growth and engagement with readers.
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