Synamedia Bolsters Advanced Advertising Team with Key Appointments
Synamedia, a global leader in video software, has bolstered its advanced auto advertising team with key appointments. Henry Rivero joins as Business Development lead, while Chris Le May takes the role of Director. The moves come as Synamedia's Iris platform gains traction, securing recent wins with MTN and OSN.
Iris, Synamedia's advanced auto advertising solution, enables broadcasters and operators to merge digital and broadcast ad inventory. This allows for targeted, addressable campaigns on a large scale. The platform's success is evident in its recent customer wins, including MTN and OSN.
Henry Rivero, the new Business Development lead, brings valuable experience from his previous role at RTL Group. He will drive growth and partnerships for Iris. Meanwhile, Chris Le May, the new Director of Advanced Auto Advertising, joins with over 25 years in TV and digital media. His leadership roles at CBS Interactive, Sony Pictures Television, and BBC Worldwide will be instrumental in steering Iris's development.
Synamedia's expansion of its Iris team signals a commitment to advancing its advanced auto advertising capabilities. With Rivero and Le May on board, the company is well-positioned to continue delivering innovative, targeted auto advertising solutions to its growing list of customers.
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