Swatch Introduces the Pink MoonSwatch: "Mission to the Pink Moonphase"
Swatch and Omega's MoonSwatch Gets a Complete Pink Makeover for April's Lunar Celebration
Swatch is set to release a new addition to its MoonSwatch collection on April 1st, dubbed the "Mission to the Pink Moonphase". This vibrant timepiece, dressed in bright pink, is the latest offering from the collaboration between luxury watch legend Omega and budget brand Swatch.
Key Features of the Pink MoonSwatch
The case of the new pink MoonSwatch is crafted from BioCeramic, similar to its predecessors. It boasts a diameter of 42mm, a lug-to-lug of 47.3mm, and a case thickness of 13.75mm. The watch is water-resistant to 30m.
The movement of the new pink MoonSwatch remains a standard quartz caliber, as found in previous versions. However, the dial and special features set it apart. The dial features a pink moon phase function, with the Moons on the moonphase indicator and hour markers glowing pink under UV light. The words "PINK MOON" appear on the moonphase subdial when illuminated.
A unique feature of the new pink MoonSwatch is the pulsation scale on the bezel, replacing the traditional tachymeter. This scale can be used to keep track of heart rate. The watch is also adorned with a pink version of the Velcro strap found on other MoonSwatch models. A subtle pink heart on the topmost pusher denotes the pulsation scale.
Limited Edition and Availability
The new pink MoonSwatch is a limited edition watch, available for a "limited time" but not in a specified edition size. It will be available at select Swatch stores on April 1 for $310.
Comparison with Previous MoonSwatch Models
While specific details on the "Pink Moonphase" variant are scarce, it's worth noting the differences between this model and previous MoonSwatch releases. For instance, the "Mission to Earthphase - Moonshine Gold" features a navy blue case, a white opaline dial with significant branding, and a navy VELCRO rubber strap. The moon phase indicator includes Moonshine Gold on the moon phase and depictions of Snoopy in space suits.
The "Mission to the Moonphase - New Moon" model, on the other hand, has an all-black case, a black moon phase dial with Snoopy lying on the moon, and a black VELCRO strap. It features a hidden Snoopy comic quote under UV light and significant Swatch and Omega branding.
The new pink MoonSwatch joins 11 other color variants in the MoonSwatch series, each representing a planet, the Sun, or the Moon. The collaboration between Omega and Swatch has resulted in 31 MoonSwatch variants in total.
In recent years, there has been a trend of pink watches being released by various brands. The new pink MoonSwatch, named after the pink moss phlox, continues this trend. Swatch uses the same methods to colour the cases of the MoonSwatch variants, with the colour often used to distinguish each watch.
The MoonSwatch series has seen a high level of popularity, particularly the Moon variants. The new pink MoonSwatch is no exception, promising to be a vibrant and functional addition to the collection.
The new pink MoonSwatch, inspired by the pink moss phlox, showcases a unique style within the MoonSwatch collection, transitioning from traditional watchmaking to wearable technology with a pulsation scale on the bezel to track heart rate. This limited edition watch, available at select Swatch stores for a "limited time", complements other gadgets and wearables in contemporary technology.
Pairing style with functionality, the pink MoonSwatch boasts a vibrant pink case made from BioCeramic, a special dial with a pink moon phase function, and a unique heart design on the topmost pusher, setting it apart from previous MoonSwatch models and other watch offerings.
