Study: 83% of Users Prefer Fast, Shareable Content
A recent study involving tech giants like Microsoft and LinkedIn has revealed that 83% of users prefer fast, shareable content marketing. This content, often evoking emotions, is more likely to be shared on platforms such as LinkedIn.
The study stressed the importance of crafting messages that resonate with the target audience. Content around current events or viral trends can boost shareability. For content to be shareable, it should be easy to consume, with quick, digestible stats and insights. Incorporating shareable quotes or stats increases the chances of wide sharing. Engaging visuals, like images and infographics, can boost shareability by up to 40 times. Adding social share buttons encourages sharing.
Types of shareable content marketing include infographics, how-to guides, listicles, quizzes, memes, user-generated content, short-form videos, and behind-the-scenes content. These formats cater to the 83% of users who prefer fast, shareable content.
Shareable content marketing plays a pivotal role in expanding brand visibility and sparking audience engagement. By understanding user preferences and employing various shareable content marketing formats, businesses can effectively reach and engage with their target audience.
Read also:
- Web3 gaming platform, Pixelverse, debuts on Base and Farcaster networks
- Cannabis-Focused CTV Channel Citizen Green Launches for Global Streamers
- Goodyear in 2025: Advancement in Total Mobility through the Launch of Kmax Gen-3 by Goodyear
- Boston Metal pioneers route to commercial production for eco-friendly steel method
