Strive Gaming unveils fresh funding plan to drive expansion objectives within the U.S. market
OpenBet, a global sports betting powerhouse, has announced a strategic partnership with Strive Gaming, a leading Player Account Management (PAM) platform in the U.S. betting and gaming industry. This collaboration, which sees OpenBet investing in Strive Gaming, aims to provide increased commercial opportunities for both organisations across North America.
The partnership enables OpenBet to enhance its presence and operational capabilities in the U.S. regulated online gaming space by leveraging Strive Gaming’s PAM technology. This move strengthens OpenBet’s competitive position in the rapidly evolving U.S. market, which is experiencing increased state-level legalization of online gambling.
For Strive Gaming, aligning with OpenBet, a well-established gaming technology provider, gives it enhanced scale and market reach. The investment by OpenBet supports Strive Gaming’s growth and ability to serve a broader operator base in the U.S., accelerating its commercial adoption and potentially opening doors to new partnerships.
The integration of Strive Gaming’s PAM solutions into OpenBet's portfolio allows the latter to offer a more robust and fully managed player account infrastructure. This expansion of capabilities positions OpenBet well to capitalise on the growing opportunities in the U.S. online gaming sector.
Strive Gaming, founded in 2021 by Damian Xuereb and Max Meltzer, has already established partnerships with several leading U.S. operators, including Four Winds Casino, Golden Nugget (DraftKings), Desert Diamond, and Betsafe. Its PAM offering also includes integrations to a wide range of the world’s leading content providers.
The investment round for Strive Gaming, which also included participation from Astralis Capital Management LP, a specialist gaming fund, and Betsson AB, a global gaming operator, will support the company's growth and enable it to serve a broader operator base in the U.S.
Jordan Levin, CEO of OpenBet, stated that the investment in Strive Gaming will bolster OpenBet's position as an end-to-end global industry-leader. Max Meltzer, CEO of Strive Gaming, believes that the partnership will help Strive Gaming increase its PAM market share and become a leader in the U.S. online betting industry.
The combined offering includes player protection and regulatory compliance features from Neccton, which OpenBet acquired in 2023. The investment deepens the collaboration between OpenBet and Strive Gaming, bringing their leading platforms to market as a fully-integrated solution.
This strategic partnership between OpenBet and Strive Gaming is set to drive future expansion opportunities for both companies, complementing OpenBet's existing product architecture and providing increased commercial opportunities for both organisations in newly operating tribal markets.
Sports betting will see enhanced operational capabilities for OpenBet in the U.S. regulated online gaming space as they leverage Strive Gaming's PAM technology, strengthening their competitive position in the rapidly evolving market. Meanwhile, Strive Gaming's partnership with OpenBet offers increased scale and market reach, accelerating its commercial adoption and potentially opening doors to new partnerships in the technology-driven sports sector.
