Sneaker Resale Market Surges: Adidas, Nike Lead Growth
The sneaker resale market has witnessed a surge in popularity, with several brands and models experiencing significant growth. Adidas' Campus 00s style led the pack, earning over $8 million in the last 12 months and seeing searches increase by a staggering 15,000%.
StockX, a leading resale platform, began releasing trend reports in 2020, providing insights into the booming market. One standout performer was Crocs' Mater Clog, which saw more trades during its release week than ever before, totaling over $465,000. The platform also noted substantial increases in trades for Nike Vomero 5 (up 5,104%), Asics Gel-1130 (up 1,176%), and New Balance 9060 (up 744%).
Adidas' Campus 00s, Gazelle, and Samba styles contributed significantly to the brand's double-digit growth on StockX. These models, along with the Nike Vomero 5, Asics Gel-1130, and New Balance 9060, were the fastest-growing sneaker silhouettes on the platform. Consumers snapped up over $10 million worth of New Balance 9060s in the last 12 months.
Shoes with a 'runner aesthetic' emerged as a strong trend in the resale market last quarter. Ugg's Tasman and Tazz styles also saw significant increases in searches, up 2,340% and 1,340% respectively. Ugg is on track to set a new record in 2023.
Travis Scott collaborations dominated StockX's list of sneaker collaborations with the highest average price premiums, ranking first and second.
The sneaker resale market continues to thrive, with Adidas, Nike, Asics, and New Balance leading the growth. The 'runner aesthetic' and Ugg styles have also emerged as strong trends. As the market evolves, consumers' appetite for exclusive and sought-after sneakers remains insatiable.
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