Small Retailers to See 30% Mobile Conversion Boost as Ecommerce Surges
Small retailers are set to see a significant boost in mobile conversion rates, with projections suggesting a 30% increase compared to larger counterparts. This shift, coupled with the ongoing digitalisation of shopping trends, highlights the importance of a strong online presence for businesses of all sizes.
To create an effective eCommerce site, small businesses should start by choosing a unique, simple, and relevant domain name. Avoiding lengthy, generic, or competitor-similar names ensures better visibility and recall. Additionally, mapping out necessary pages using a table and utilising a powerful website builder with a drag-and-drop interface can streamline the creation process.
Global eCommerce sales have been robust, reaching $4.9 trillion in 2020 and expected to hit $5.4 trillion by the end of 2022. This growth is projected to continue, with worldwide e-retail sales anticipated to reach $6.5 trillion in 2023. Platforms like Wix, Squarespace, and WordPress are popular choices for their user-friendly interfaces and extensive support features, enabling businesses to incorporate interactive elements like videos, maps, and images.
Implementing a cohesive design language and providing quality content across the website are key for a successful eCommerce site. This approach helps businesses reach a wider audience and sustain growth in the competitive online marketplace.
As shopping trends shift towards a digital-first approach, small and medium businesses are increasingly moving into the eCommerce space to meet customers online. By following best practices for domain name selection, website creation, and content provision, these businesses can capitalise on the growing eCommerce market and boost their mobile conversion rates.
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