Sleep Cycle app expands its reach in China through partnership with Huawei, bringing the service to roughly 100 million additional users in the region
Sleep Cycle, a globally recognized sleep tracking application, has made a significant move by expanding its reach in China. This strategic decision is expected to capitalize on the rapidly growing demand for sleep solutions in the region.
With over two billion nights of sleep data analyzed across more than 150 countries, Sleep Cycle is one of the world's most comprehensive sources for statistics on sleep. The mobile application, available on both Apple and now Huawei devices in China, helps users fall asleep more easily, tracks and analyzes sleep during the night, wakes the user in a light sleep phase, and provides insight into how sleep quality can be improved.
The launch on Huawei in China, one of the largest phone manufacturers in the country, adds over 100 million new users to Sleep Cycle's reach. This expansion is a result of strategic partnerships with wearable device manufacturers, which in 2023 helped boost Sleep Cycle's active user base by about 30%.
Carl Johan Hederoth, Sleep Cycle's CEO, believes the launch on Huawei in China significantly increases their reach. Sleep Cycle, which was launched in 2009 and has helped millions of people understand their sleep habits and improve their sleep, is already an appreciated product with high engagement among its users.
The company's mission is to improve global health by empowering people to sleep better. Sleep Cycle contributes to research and reporting on sleep worldwide and anticipates that this expansion will positively impact new user acquisition. The company's strategy includes growing its number of users and subscriptions.
China's growing e-commerce ecosystem and tech-integrated wellness solutions make it an ideal market for Sleep Cycle's AI-enabled personalized sleep recommendations. The company aims to capture a significant share of the fast-growing Chinese sleep aid market amid increasing consumer awareness of wellness and preventive healthcare.
For media inquiries, contact Per Andersson (CFO and Head of Investor Relations) at per.andersson@our website or 46 70 939 5327, and Malin Abrahamsson (Head of PR) at press@our website or 46 73 972 6424. Sleep Cycle's head office is located in Gothenburg, Sweden, and the application is available in AppGallery in China.
The impact Sleep Cycle anticipates from expanding into China includes capitalizing on rapid smartphone adoption integrated with health applications and addressing the growing prevalence of sleep disorders in the region. This move is expected to help Sleep Cycle capture a significant share of the fast-growing Chinese sleep aid market.
[1] Source: Market research reports on the Asia Pacific sleep app sector [2] Source: Reports on the Chinese sleep aid market and consumer awareness of wellness and preventive healthcare
- The expansion of Sleep Cycle into China, partnering with Huawei and leveraging the growing e-commerce ecosystem, aims to capture a significant share of the fast-growing Chinese sleep aid market, with over 100 million new potential users from Huawei alone ready to access smartphone-based gadgets like Sleep Cycle.
- As part of its strategic plan to grow its user base and subscriptions, Sleep Cycle is keen to leverage the increasing consumer awareness of wellness and preventive healthcare in China, utilizing AI-enabled personalized sleep recommendations to capitalize on the rapidly growing demand for smartphones equipped with sleep solutions.
