Sparring Elegantly: Samsung's Playful Shots at Apple Post-WWDC 2025
Samsung once more ridicules Apple following unveil of iOS 26, spotlights shared characteristics and aesthetics
Samsung has once again found itself in the boxing ring with Apple, albeit with a comedic twist. Known for its annual tradition, Samsung's social media crew promptly jabbed at Apple following the WWDC 2025 announcements. Their latest target? The new iOS 26 design and features, which bear a striking resemblance to the One UI 7 redesign from Samsung's recent launch.
Taking to the digital mat (X, formerly Twitter), the Korean tech heavyweight didn't shy away from poking fun at Apple's new "Liquid Glass" design and its floating UI, seeking to capture the attention of their followers. With an air of humility, Samsung made it clear that Apple's fresh design isn't exactly new on the block, subtly reminding the world of their One UI 7 redesign.
The laughter didn't end there. The social media team also bewitched AI-powered features like Live Translation that can now be found across apps like Messages and FaceTime. Samsung introduced this functionality on the Galaxy S24 series last year, later rolling it out to other Galaxy devices.
In another tweet, Samsung poked fun at the upcoming Apple Watch's AI workout buddy-like feature, cheekily commenting, "Oh, AI is coming to your watch? Cute. Ours already knows when you're too tired to care."
Meanwhile, Apple's new Call Screening and Hold Assist features, similar to Google Pixel's Call Screen and Hold for Me, didn't escape Samsung's keen eye.
It's not just Samsung engaging in this playful banter. Other OEMs like Google have previously engaged in similar tactics, with the "#BestPhonesForever" ad campaign and sly jokes about Apple features copied from Pixel phones.
Stay tuned for more updates on tech news.
Himani Jha
Himani Jha, a tech news writer, continues her passion for smartphones and consumer technology as she contributes to leading publications such as Times Network, Gadgets 360, and Hindustan Times Tech. When she's not mesmerized by the latest gadgets, she delves into the vibrant culinary scene, exploring new cafes and restaurants and indulging in her love for fine literature and timeless music. View Full Profile
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The Dance of Competition: A Clash of Titans
Samsung and Apple's feud in the tech industry is a fascinating spectacle, characterized by public jabs, design criticisms, and feature comparisons. Major software updates, such as Apple's Worldwide Developers Conference (WWDC), ignite a flame of playful competition between the two tech giants.
It's a well-documented battle for dominance, displayed through humor and wit in their marketing strategies. The annual venting session takes place on social media platforms, with each company showcasing their unique selling points and highlighting perceived flaws in their competitors. Trolling has become an integral part of the ritual, with Samsung taking the lead in recent years [1][3].
Samsung's Posts at WWDC 2025
Samsung descended upon social media following WWDC 2025 with a series of playful jabs at Apple's design and feature announcements. Audiences continue to engage with Samsung's humorous digital remarks, fueling a buzz around the brand and its innovative approach to technology [2].
History of Rivalry
Over the years, the battle has been fought on various fronts:
- Feature Comparisons: Samsung and Apple have alternately criticized and praised each other's cameras, battery life, and software updates.
- Design Elements: Samsung has often lamented over Apple's design choices, while Apple has historically highlighted its own design philosophy as a differentiator.
- Marketing Tactics: Both companies have utilized social media and advertising campaigns to emphasize their unique selling points and undermine their competitors.
Response to Samsung's Jabs
While Apple generally avoids responding directly to Samsung's quips, their avoidance only fuels the media and audience's fascination with the ongoing rivalry. In contrast, Samsung's playful engagement with its competitors often boosts public interest and enthusiasm towards its products.
Impact on Consumers
The spirited competition between Samsung and Apple encourages both companies to innovate and push the boundaries of technology and user experience. Ultimately, consumers reap the benefits, with ongoing advancements in design, features, and overall technology quality.
In conclusion, Samsung's playful banter at WWDC 2025 highlights a deeper rivalry between the two tech titans. Despite Apple's restrained response, the battle continues to captivate audiences and drive innovation in the realm of technology and design.
- The dance of competition between tech giants, notably Samsung and Apple, is a spectacle that unfolds through public jabs, design criticisms, and feature comparisons, with social media platforms serving as digital battlegrounds.
- As a testament to this ongoing rivalry, Samsung's social media team took aim at Apple's WWDC 2025 announcements, poking fun at the "Liquid Glass" design, floating UI, and AI-powered features like Live Translation, drawing attention to the similarities between the iOS 26 design and One UI 7.
- Moreover, the battle extends beyond design and features into the realm of pop-culture, as exemplified by Samsung's witty comments about the upcoming Apple Watch's AI workout buddy and their subtle nod to the resemblance between Apple's Call Screening and Hold Assist features and Google Pixel's Call Screen and Hold for Me.