Sahajan's Founder Looks Back, Finding Herself Ahead in the Game Over the Past Decade
Toronto, Canada – Sahajan, a pioneering Ayurvedic skincare brand, is marking its 10th anniversary with a renewed focus on its unique blend of ancient wisdom and modern scientific rigour. Founded by Lisa Mattam, a former pharmaceutical executive, Sahajan has been dedicated to creating safe and effective skincare products since its inception in 2015.
Mattam's guiding ethos was simple: "If I wouldn’t put it on my child’s skin, why am I putting it on mine?" This commitment to safety and efficacy saw Sahajan partner closely with Ayurvedic doctors in Kerala, India, while applying a strong scientific advisory approach to develop formulations that deliver visible, measurable results.
The brand's formulas incorporate traditional Ayurvedic ingredients such as ghee, turmeric, neem, rose, triphala, and gotu kola, making the ancient science accessible, effective, and globally loved. This balance between tradition and evidence was vital to build credibility in a market increasingly demanding transparency and proven results in clean beauty.
Over the past decade, Sahajan has achieved significant milestones. It has become a luxury Ayurvedic skincare brand rooted in evidence, making it a pioneer in clean, clinical Ayurvedic beauty. The brand secured angel investment to support growth while focusing primarily on direct-to-consumer sales. Sahajan's offline retail presence is set to expand with 20 projected distribution points in 2025.
The brand's commitment to safety and efficacy has paid off, with an estimated projected revenue of $8M - $10M for full year 2025, reflecting strong market adoption and brand growth.
One of the key factors in Sahajan's success is its ability to integrate intuitive skincare philosophy with modern proof. This approach has made Sahajan a respected player in Ayurvedic clean beauty, rewriting industry narratives around traditional ingredients backed by clinical science.
Notable investors in Sahajan include Emmy-nominated actress Yvonne Strahovski, who was initially drawn to Sahajan's Radiance Face Serum and its neutral packaging. Strahovski's decision to invest in Sahajan was a result of a two-year organic process.
Sahajan's niche was Ayurvedic skincare, which included powerful South Asian plants and herbs like turmeric, neem, saffron, and ashwagandha. This focus has continued to resonate with consumers, with the Ayurvedic beauty category making mainstream waves, with brands like Ranavat, Mango People, Fable & Mane, and Shaz & Kiks gaining success at Sephora.
In March 2024, Sahajan became the first Ayurvedic brand to be stocked at Sephora Canada. Mattam partnered with Marriott Luxury in 2023, making Sahajan the first Ayurvedic skincare brand to partner with them. Sahajan found a home at clean beauty haven Credo in 2015.
However, Mattam's journey was not without challenges. She initially faced skepticism in the beauty industry and struggled to find a lab that would work with her when she first started. She realized she needed to recruit advocates, supporters, and an advisory board to navigate the business.
To mark its 10th anniversary, Sahajan launched a saffron-infused Eternal Glow Cream and rebranded its packaging. The brand is looking forward to continuing to redefine the Ayurvedic beauty category and empower consumers to embrace the power of traditional ingredients backed by clinical science.
[1] Sahajan Media Kit, 2025 [2] Mattam, L. (2020). Ayurveda in the Modern World: The Intersection of Ancient Wisdom and Modern Science. Journal of Ayurvedic Research, 3(1), 1-10. [3] Strahovski, Y. (2023). Personal Interview. [4] Mattam, L. (2018). The Evolution of Ayurvedic Beauty: A Journey from Tradition to Modernity. Ayurvedic Lifestyle, 12(2), 34-42. [5] Kaur, R. (2021). The Science Behind Ayurvedic Beauty: A Review. Journal of Cosmetic Dermatology, 20(6), 747-754.
- Sahajan, the Ayurvedic skincare brand founded by entrepreneur Lisa Mattam, is celebrating its 10th anniversary with a rebranded packaging and the launch of a new saffron-infused Eternal Glow Cream.
- The brand's unique blend of ancient wisdom and modern scientific rigour has led to its growth, with an estimated projected revenue of $8M - $10M for full year 2025.
- nvestors in Sahajan include Emmy-nominated actress Yvonne Strahovski, who was initially drawn to the brand's Radiance Face Serum and its neutral packaging.
- Sahajan's niche in Ayurvedic skincare, with powerful South Asian plants and herbs like turmeric, neem, saffron, and ashwagandha, has resonated with consumers, with brands like Ranavat, Mango People, Fable & Mane, and Shaz & Kiks gaining success at Sephora.
- Despite facing initial skepticism in the beauty industry, Mattam's commitment to safety and efficacy saw Sahajan partner closely with Ayurvedic doctors in Kerala, India, and secure angel investment to support growth.
- Sahajan became the first Ayurvedic brand to be stocked at Sephora Canada in March 2024, and partnered with Marriott Luxury in 2023, making it the first Ayurvedic skincare brand to partner with them.
- As a pioneer in clean, clinical Ayurvedic beauty, Sahajan continues to redefine the Ayurvedic beauty category and empower consumers to embrace the power of traditional ingredients backed by clinical science.
