Safaricom Honored for Innovation and Digital Commerce Excellence
In a remarkable display of leadership and innovation, Safaricom Plc, Kenya's leading telecommunications company, has been honoured with several prestigious awards in the areas of gender inclusion, financial innovation, and e-commerce. These recognitions highlight Safaricom's significant strides in fostering diversity, equity, and inclusion, as well as its commitment to addressing the evolving needs of its customers with integrity, empathy, and courage.
The company's 2024 Board of Directors was applauded for its gender-balanced leadership, with five women taking their seats at the highest level of decision-making. This recognition came from the USAWA Awards by the National Gender and Equality Commission (NGEC), reinforcing Safaricom’s efforts to nurture leadership that represents all voices.
Another noteworthy initiative is the Wezesha Mama programme, which empowers women by providing financial and digital literacy training alongside access to seed capital. This programme supports women entrepreneurs to boost their business ventures, contributing to Kenya's economic growth.
In the realm of financial innovation, Safaricom's Tunza Simu device insurance solution, developed by the M-PESA Financial Services Insurance Squad, was named the 2025 InsurTech of the Year at the African Insurance Awards. This award recognises Tunza Simu for simplifying access to insurance through technology, enhancing trust and relevance in financial services.
Safaricom also empowered micro, small, and medium enterprises (MSMEs) with financial wellness, digital literacy, and business tools such as Ziidi MMF, Taasi Till, Fuliza ya Biashara, and Lipa na M-PESA. These initiatives promote financial inclusion and entrepreneurship across Kenya.
In the e-commerce sector, Safaricom was honoured for its leadership, exemplified through platforms like Masoko. The e-commerce platform was recognised as the Gold Winner in the Best Mobile Devices and Accessories E-Commerce Store category at the 7th Kenya E-Commerce Awards.
Furthermore, Safaricom's Grow with Safaricom Business Forum and Safaricom Hook Circle workshops equip businesses and youth with digital marketing skills, technology integration, and ways to scale sustainably, overcoming challenges related to market access and digitization.
Dr. Peter Ndegwa, CEO of Safaricom Plc, expressed pride in the progress Safaricom has made and remained committed to nurturing leadership that represents all voices. He emphasised that diversity and inclusion are important for building a business that scales with purpose.
Collectively, these achievements underscore Safaricom's leadership in embedding gender equity, driving innovative financial solutions, and fostering inclusive e-commerce growth in Kenya and beyond during 2024-2025. The awards reaffirm Safaricom's leadership in driving meaningful change for customers and communities.
- Safaricom's commitment to fostering diversity extends to its Board of Directors for the year 2024, which was applauded for its gender-balanced leadership, with five women taking their seats.
- The Wezesha Mama program, an initiative by Safaricom, empowers women by providing financial and digital literacy training along with access to seed capital, contributing to Kenya's economic growth.
- Safaricom's Tunza Simu device insurance solution was named the 2025 InsurTech of the Year at the African Insurance Awards, recognizing its simplified access to insurance through technology.
- In the e-commerce sector, Safaricom's Masoko platform was honored as the Gold Winner in the Best Mobile Devices and Accessories E-Commerce Store category at the 7th Kenya E-Commerce Awards.
