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Retail's Big Show 2025: Industry Leaders Discuss AI, Brand Loyalty, and Customer Experiences

Leaders from Burberry, Amazon, and more shared insights on AI and customer experiences. Plus, The Door named 2026 RISE Up Partner of the Year.

This is an inside view of an shopping complex, where there are trees, umbrellas with the poles,...
This is an inside view of an shopping complex, where there are trees, umbrellas with the poles, passenger lifts, name boards, stalls, lights, light boards,group of people.

Retail's Big Show 2025: Industry Leaders Discuss AI, Brand Loyalty, and Customer Experiences

Retail's Big Show 2025, hosted by our website, brought together industry leaders to discuss the future of retail. Key themes included customer-centric AI, brand loyalty, and creating meaningful customer experiences. The NRF Foundation also announced The Door as the 2026 RISE Up Partner of the Year, with Fanatics Founder & CEO Michael Rubin set to deliver the opening keynote.

Burberry CEO Joshua Schulman and Amazon Stores CEO Doug Herrington emphasized the importance of innovation and embracing failure. Meanwhile, Rent the Runway CEO Jennifer Hyman and Target's Agata Ramallo Garcia stressed the need to align new technology with customer values. WGSN futurist Cassandra Napoli predicted that businesses will design for communities, ensuring AI works with, not against, humans.

Best Buy Inc. CEO Corie Barry and Nordstrom's Aaron Dunford discussed the need for adaptability and creating experiential shopping journeys. Levi Strauss & Co. Chief Digital Officer Jason Gowans shared Levi's platform BackPocket, offering personalized recommendations to enhance customer experience. Euromonitor International's Michelle Evans revealed that 30% of digital consumers prefer brands that align with their values. Tapestry's Trang To and NVIDIA's Azita Martin highlighted the use of computer vision and AI for store design and merchandising.

The NRF Foundation will present The Door with the 2026 RISE Up Partner of the Year award at the NRF Foundation Honors in New York City on January 11, 2026. Michael Rubin, Fanatics Founder & CEO, will deliver the opening keynote at Retail's Big Show. The event underscored the industry's commitment to innovation, customer-centricity, and creating meaningful experiences.

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