Renault unveils grand display on the iconic Champs-Élysées with a new maxi showcase event
Renault, the French automotive giant, is set to redefine its flagship store with the upcoming launch of 'Le Défilé Renault - The Carwalk Renault'. This global showcase will be a tribute to the design and technology of the French constructor, uniting tradition and innovation.
The story of Renault's flagship store on the iconic Champs-Élysées began in 1910, when Louis Renault opened a showroom at number 53. Over the years, the space underwent several transformations, reflecting the evolving nature of the brand.
In 1930, Renault purchased the adjacent building at number 51, creating a unique complex for displaying cars, trucks, buses, and tractors. The modernized showroom, which opened in the 1950s, was not just a vehicle exhibition but a meeting place and an experience, a precursor to the concept of a flagship store.
In 1962, the Pub Renault was born, transforming the space into a cultural reference point with a restaurant, bar, and event spaces. Partly transformed into a museum in 1972, it became the first automobile museum in Paris. The museum exhibited historical models like the 1898 Voiturette and futuristic prototypes.
In 1999, under the leadership of President Louis Schweitzer, Renault introduced L'Atelier Renault, embodying the slogan 'Creator of Automobiles'. L'Atelier Renault, inaugurated in 2000, reflected Renault's values of modernity and creativity.
Today, Renault is preparing to redefine its flagship store with Le Défilé Renault - The Carwalk Renault. The new incarnation will span 1,660 square meters across multiple levels, offering visitors a unique experience. Le Défilé Renault aims to be a meeting point between past and future, celebrating 115 years of Renault history and projecting towards new frontiers.
A digital twin of the new headquarters is already available, offering a virtual preview of the upcoming showcase. This virtual exploration will be part of Le Défilé Renault, alongside interactive spaces, areas dedicated to the Brand's history, and cutting-edge technologies.
The large arched windows of the original building attracted Parisians and tourists with innovative displays. This tradition continues with Le Défilé Renault, which promises to offer a prestigious setting on the Champs-Élysées for showcasing Renault's know-how.
While there is no information available about the leading manager coordinating the opening of 'Le Défilé Renault - The Carwalk Renault' in the provided search results, it is clear that this new venture is set to redefine the way the Brand presents itself to the world.
Stay tuned for more updates on Le Défilé Renault - The Carwalk Renault, as Renault continues to innovate and push the boundaries of automotive retail.
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