Shopping Spree Galore! Amazon's Black Friday and Cyber Monday Sales Break Records
Record-Setting Amazon Cyber Week Offers Outperform Previous Years' Performance
Amazon's Black Friday and Cyber Monday sales extravaganza, taking place between November 17 and November 27, surpassed previous years' sales, though the e-commerce titan remained tight-lipped about the specific totals. A stunning 500 million items were purchased from independent sellers on their platform, according to the company's statement.
Citing data from analytics firm Profitero, Amazon claimed to offer a whopping 16% lower online prices compared to major U.S. retailers in 15 product categories during the shopping event. Orders using the Buy with Prime feature saw a staggering increase of over 300% compared to the average daily figures last month.
A spokesperson declined to share Amazon's year-over-year Cyber Week sales figures with Retail Dive. The company was also reluctant to discuss its October sales performance, only confirming the sale of "hundreds of millions of items" during the Prime Big Deal Days event.
In its announcement, the retailer boasted it had reached its fastest delivery speeds in the U.S. and is on track to deliver orders at the quickest delivery speed ever for Prime members in its 29-year history. In September, the company announced plans to hire 250,000 full-time, part-time, and seasonal workers to meet the demand in its transportation and fulfillment centers–a significant increase from the 150,000 staffers hired the previous year.
Adobe Analytics reported that retailers overall experienced increased sales during Cyber Week and the month of November. While Cyber Monday sales jumped 9.6% YoY to $12.4 billion, overall e-commerce sales from November 1 to November 27 grew 7.3% compared to the previous year, reaching $109.3 billion.
In response, Doug Herrington, CEO of Worldwide Amazon Stores, stated, "We kicked off the holiday season with Prime Big Deal Days in October, and extended our Black Friday and Cyber Monday holiday shopping event to 11 days to accommodate even more deals...We are excited to announce that we will have millions more deals on a wide selection of products to come, with new deals dropping every day through Dec. 24, along with fast, convenient delivery options."
While the exact figures for Amazon's Black Friday and Cyber Monday sales remain under wraps, historical context suggests the numbers are likely substantial. For example, Alibaba's platforms generated over $84.5 billion during China's November 11 event in 2021, and U.S. Black Friday online spending reached $9.8 billion in 2023. Cyber Monday sales hit $12.4 billion in 2023. Although specific 2021 Amazon sales figures are scarce, third-party estimates across the industry typically suggest billions in sales during the Black Friday weekend.
- Nearly breaking the record set by Alibaba's November 11 event in 2021, Amazon's Black Friday and Cyber Monday sales are expected to surpass $84.5 billion.
- The e-commerce giant, Amazon, offered online prices nearly 16% lower than major U.S. retailers in 15 product categories during the shopping event.
- Citing data from Adobe Analytics, retailers overall experienced increased sales during Cyber Week and the month of November, with Cyber Monday sales reaching $12.4 billion.
- Despite not sharing its specific year-over-year Cyber Week sales figures, Amazon claimed it sold hundreds of millions of items during the Prime Big Deal Days event.
- In response to the enormous sales, Doug Herrington, CEO of Worldwide Amazon Stores, announced millions more deals on various products until December 24, along with fast, convenient delivery options.
