Raised Funds of $40 Million in Series B for Revolutionizing Sales and Marketing Approaches (Strategies)
Unify, a cutting-edge AI-native platform designed for modern go-to-market (GTM) teams, has recently secured $40 million in Series B funding, led by Battery Ventures. This investment will further propel Unify's mission to transform sales and growth strategies by leveraging advanced automation and personalisation.
Founded in 2023, Unify seamlessly integrates prospecting data, AI agents, and multi-channel outreach (such as email, LinkedIn, and phone) into a unified workflow. This enables teams to generate qualified sales pipeline at scale.
The platform's unique approach automates repetitive tasks, freeing up sales and marketing teams to focus on high-value activities like relationship-building and closing deals. Unify's AI-driven workflows continuously analyse real-time signals such as website activity, profile changes, and engagement behaviour to identify high-intent prospects. The platform then offers customisable "Plays" - automated, customisable workflows that handle prospect identification, data enrichment, research, message personalisation, and multi-channel outreach, all orchestrated automatically but tailored to each team’s needs.
Unify also excels in personalising outreach at scale. The platform surfaces high-intent leads and organises them into targeted audiences, ensuring that outreach is aligned with when prospects are most likely to engage. Messages are tailored to each prospect and touchpoint, increasing both relevance and response rates. Outreach is not limited to a single channel; Unify sequences communications across email, LinkedIn, and phone, maximising the chances of engagement.
Notable clients such as Airwallex, Cursor, Flock Safety, and Perplexity have reported generating hundreds of millions of dollars in sales pipeline through the platform, with Unify’s revenue growing 8x year-over-year.
Unify's technical foundation is built on cutting-edge AI, including models like OpenAI’s GPT-4.1 and specialized agents. This allows the platform to adapt as AI capabilities evolve, pushing more growth tasks into “agentic, always-on systems” that require minimal human intervention.
In conclusion, Unify represents a significant evolution in GTM technology, using AI to automate the tedious, repetitive aspects of sales and marketing while supercharging personalisation and targeting. The result is a platform that not only increases efficiency and pipeline volume but also ensures that outreach is timely, relevant, and human-centric—helping the best products win in an increasingly noisy market.
Jenny Sung, product marketing lead at Perplexity, praises Unify's approach as the next evolution in GTM technology. Dharmesh Thakker from Battery Ventures, who has joined Unify's board as part of this funding round, also praises the platform for uncovering and prioritising signals buried deep in disconnected systems. Austin Hughes, the co-founder and CEO of Unify, leads the innovative team that continues to push the boundaries of what is possible in the realm of AI and sales.
- Jenny Sung, product marketing lead at Perplexity, has praised Unify for its AI-driven approach, claiming it to be the next evolution in business technology, specifically in go-to-market strategies.
- The investment secured by Unify will not only be used to advance its mission in transforming sales and growth strategies, but also to further integrate technology into its platform, particularly in areas of investing and finance, to better target and personalize outreach for businesses.
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