Racing data powerhouses seal historic merger deal in the live horse racing sector
In a significant move for the horse racing and wagering industries, Thoroughbred Performance Data (TPD) and tripleSdata have merged to form Equibase Systems Incorporated. This merger, which integrates TPD's detailed performance and biometric data with tripleSdata's extensive coverage of the North American Thoroughbred racing marketplace, is set to revolutionise data analytics and offer a more comprehensive set of tools and information for horse racing stakeholders.
The merged entity, Equibase Systems Incorporated, will be a powerhouse in the field of horse racing data. With a team of over 40 people globally, offices in London and Sydney, and a focus on enhancing racing insights with a new sensor fusion division specialising in computer vision, the company is poised to deliver unmatched data solutions and experiences to customers and stakeholders alike.
The merger brings together the expertise of Carlos Santo, CEO of tripleSdata, Sebastian Scholz, CTO of TPD, and Eamonn Wilmott, TPD Chairman. Sharing a passion for the future of racing, they are eager to leverage the combined resources of the two companies for product development, with Scholz anticipating the incorporation of the two development teams from Total Performance Data and tripleSdata.
The merged company will supply live and post-race performance data from over 100 racetracks in 11 different countries, including major races like The Breeders' Cup, The Saudi Cup, The Dubai World Cup, The Everest, The Melbourne Cup, Royal Ascot, The Pegasus, St Leger, The US Triple Crown, and more. Racing fans will have access to live and post-race tracking data to contextualise the performances of leading thoroughbreds.
The merger will also drive innovation and adaptation in an ever-evolving landscape. TPD's unique automated in-play odds will be available for all racecourses globally, allowing fans to bet on prestigious events after the off. This innovation is expected to generate over £50 million in bets on in-play odds, creating new revenue streams for racecourses.
Carlos Santo is confident that the merger goes a long way to achieving the goal of engaging a new generation of data-hungry sports fans. Eamonn Wilmott finds the merger to be one of the most obvious fits he's ever seen and is excited about the future they can build together. The combined company is dedicated to pushing boundaries through technology and expanding product offerings, with a focus on artificial intelligence, machine learning, cloud-based applications, equine welfare, sensor fusion, computer vision, in-play betting, and graphics applications.
In conclusion, the merger of TPD and tripleSdata forms Equibase Systems Incorporated, a company set to redefine the horse racing and wagering industries. With a commitment to innovation, data analytics, and enhancing the fan experience, Equibase Systems Incorporated is poised to drive maximum revenues back into the sport of horse racing.
- The new entity, Equibase Systems Incorporated, will leverage technology to offer a comprehensive suite of tools in data-and-cloud-computing, aiming to enhance the fan experience in sports-betting, particularly horse-racing.
- With the merge,Equibase Systems Incorporated will provide live and post-race performance data for various sports events, including major horse-racing events like The Breeders' Cup, The Saudi Cup, and The Dubai World Cup, offering fans real-time racing insights.
- To stay ahead in the evolving tech landscape, Equibase Systems Incorporated will pioneer in-play betting technology, allowing sports fans to bet on prestigious events even after they've started, with an expectation to generate substantial revenues from this innovative approach.
