Purchasing a BMW on Amazon Isn't as Unconventional as it May Seem
The car-buying landscape is evolving, with online platforms like Carvana leading the charge. The latest development in this digital revolution is the partnership between Hertz and Amazon Autos, which could see more cars, including used BMWs, being purchased online.
Through this partnership, customers can buy used vehicles directly from Amazon. This digital marketplace approach, reminiscent of Carvana, includes most fees upfront and allows for purchasing a car from the comfort of your living room.
While the dealership's role remains largely unchanged in the Amazon Autos process, there are some unique advantages for buyers. For instance, warranty advantages are available for used ex-Hertz BMWs purchased through Amazon Autos, although these aren't exclusive to Amazon. Moreover, Hertz-specific warranties are available for cars bought through the platform.
The convenience of buying a car online, including used BMWs, is becoming increasingly popular. One in four to one in five car buyers are already purchasing vehicles online, according to various studies. This trend could see thousands of people purchasing their next used BMW through Amazon.
However, buying a car sight unseen can be a gamble. But asking the right questions can provide peace of mind. Test drives cannot be scheduled online through Amazon Autos, requiring an in-person visit to the dealership.
Amazon's entry into the auto sales segment is significant news. It lends credibility to the platform and potentially takes business away from competitors. The partnership between Hertz and Amazon Autos marks a significant shift in the car-buying industry, as more transactions move online.
Services like Carvana have shown that new vehicles are not the only ones that can be sold in the digital marketplace. As more companies follow suit, the future of car buying could be entirely online, offering customers a seamless, convenient, and protected experience.
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