Pricing Guide for Custom Explainer Videos - Determining the Cost of Professional Animated Videos
Curious about the cost of a top-notch custom explainer video? Let's get real: It's not cheap, but it's worth every penny. Here's the lowdown on what you can expect to spend in North America.
The Cost Breakdown:
- Basic Whiteboard Animation: Starts from around $659. These videos keep it simple, yet effective.
- Standard 2D Animation Explainers: A step up in color and fun, setting you back a moderate price above basic.
- Premium Custom Videos: These personalized, high-end productions are tailored to specific business goals and correspondingly, they cost more than regular options.
Watch out for additional charges like rush delivery (an extra $200) or multi-language voiceovers ($200 per additional language). It's also important to consider the cost of professional voiceover talent, which can significantly impact your total bill. For example, off-camera work for four weeks might set you back around $256, while on-camera talent can cost about $341.
Factors that Affect the Price:
- Animation Style and Complexity: Whiteboard animations are simplest and cheapest, while fully custom 2D or 3D animations with detailed characters and environments cost more.
- Length of the Video: Longer videos require more work, increasing the price.
- Voiceover Talent: Professional voice actors, especially those affiliated with unions, boost the cost.
- Sound Design and Music: Original music and effects add to the budget.
- Turnaround Time: Rush orders come with extra fees.
- Multiple Languages: Expect to pay more if you need voiceovers in multiple languages.
- Agency Reputation and Location: Famous agencies with big-name clients like Dell and American Express may charge more.
- Production Quality and Customization Level: Personalized videos that match specific brand goals command higher budgets.
Some agencies pride themselves on affordability and flexibility, so be on the lookout for those that can fit your budget. Happy video creating!
In the realm of customized video production, the premium custom videos, esteemed for their personalized and high-end nature, are priced higher due to their tailoring to specific business goals. Concurrently, advancements in technology, such as high-quality sound design and music, contribute to the overall cost.
