"Optimove teams up with Scoreconnect to deliver customized content via Telegram, aiming to boost user engagement"
Sports betting and gaming communication platform Scoreconnect partners with marketing automation leader Optimove to introduce personalized content delivery via Telegram. The partnership enables iGaming operators to seamlessly activate Scoreconnect's Telegram integration, extending their reach and capabilities into real-time interactions with players using Scoreconnect's advanced tools.
Scoreconnect's platform connects directly to operators' live data via Player Account Management (PAM) or Customer Relationship Management (CRM) systems, enabling intelligent automation that responds to player behavior for improved retention and increased turnover from messaging. Additionally, the integration is powered by AI-based tools like Tipster Mode and real-time odds updates to provide relevant and timely content, boosting player engagement.
At the SBC Summit Americas 2025 in Fort Lauderdale, Scoreconnect presented its Telegram Play, demonstrating a fully interactive betting and bonus claiming experience within a Telegram chat window. Users can claim offers, place bets, and receive updates without leaving the chat environment, creating a more seamless player experience.
Scoreconnect CEO Antonio Ruggeri expressed his excitement about the new partnership, stating that it would accelerate the business's growth and provide faster time to value. Adi Dagan, Senior Director of Partnerships at Optimove, welcomed Scoreconnect to its partner ecosystem and praised its innovative Telegram solution, which would allow Optimove clients to engage more players in real time with powerful, personalized experiences driving tangible results in the competitive sports betting and gaming market.
The partnership marks an important step forward in how iGaming operators connect with users, as it strengthens personalized content delivery within Telegram, offering real-time, automated, and AI-enhanced player engagement entirely inside the chat environment. This development underscores the move toward intelligent, real-time player interaction within messaging platforms and drives more powerful, personalized marketing that generates desirable business outcomes such as increased retention and conversion rates.
- The sports betting and gaming industry is witnessing an evolution, as Scoreconnect, a leading communication platform, partners with Optimove to deliver personalized content via Telegram, leveraging data-and-cloud-computing and fintech technologies for real-time player engagement.
- The collaboration between Scoreconnect and Optimove enables iGaming operators to adopt advanced tools such as Scoreconnect's Telegram Play, improving player retention and boosting turnover through messaging, while providing faster time to value.
- With this partnership, Fintech companies like Scoreconnect are reshaping the sports-betting landscape by integrating AI-based tools like Tipster Mode and real-time odds updates, enhancing the user experience and driving tangible results in the competitive sports-betting market.
- The convergence of sports, sports-betting, technology, and finance is highlighted by the partnership, as Scoreconnect's AI-enhanced platform connects directly to operators' live data, offering personalized, intelligent automation that responds to player behavior, ultimately creating a more streamlined and engaging player experience.
