Nintendo boosts prices for original Switch and Switch OLED models to stimulate Switch 2 sales
Nintendo Announces Price Increases for Nintendo Switch, Switch Lite, and Switch OLED
In a move announced earlier this week, Nintendo has increased the prices for its popular gaming console, the Nintendo Switch, as well as the Switch Lite and Switch OLED models. The price adjustments, effective from August 3, 2025, were attributed by Nintendo to "market conditions" rather than specific tariffs enacted by the Trump administration.
The standard Nintendo Switch, previously priced at $299.99, will now cost $339.99. The Switch Lite, originally priced at $199.99, will now retail at $229.99, marking a $30 increase. The Switch OLED, which was $349.99, will now cost $399.99, a $50 increase.
Nintendo also mentioned that prices for select accessories and amiibos would see adjustments, although the specifics were not disclosed. Notably, the price for the upcoming Nintendo Switch 2 system and its games will remain unchanged for now.
The announcement did not confirm the new pricing for the Nintendo Switch 2, nor did it rule out potential future price adjustments. The Nintendo Switch 2, currently priced at $449 at Best Buy, was not mentioned in the price increase announcement.
Recent industry-wide price increases seen in other consoles like the PS5 and Xbox have also been attributed to broader inflationary and supply chain pressures rather than specific tariff-related causes. However, it is likely that the price increase for the original Nintendo Switch and the new Nintendo Switch 2 is related to tariffs enacted by the Trump administration.
In a related development, Nintendo moved most of its hardware production out of China to Vietnam in 2019 to avoid tariffs.
The Nintendo Direct live showcase continues to be the go-to source for the latest news and reveals since the Switch 2 launch. In a separate article, one user shares their experiences of taking their Nintendo Switch 2 on a trip for the first time, detailing three things they loved and two they didn't.
For those looking to take advantage of current savings, three of the best Nintendo Switch 2 games are currently on sale. These include popular titles like Mario Kart and Zelda games for the Nintendo Switch 2.
In summary, Nintendo has announced price increases for its Nintendo Switch, Switch Lite, and Switch OLED models, citing market conditions as the reason. The price adjustments affect various Nintendo Switch products, including the original Switch models (standard, Lite, and OLED) and select accessories and amiibo. While the price increase is likely related to tariffs enacted by the Trump administration, this was not explicitly stated by Nintendo. The price for the Nintendo Switch 2 system and its games remains unchanged for now.
[1] New York Times. (2019). Nintendo Moves Most of Its Hardware Production Out of China to Avoid Tariffs. [online] Available at: https://www.nytimes.com/2019/08/12/business/nintendo-china-tariffs.html
[2] CNET. (2025). Nintendo announces price increases for Nintendo Switch, Switch Lite, and Switch OLED. [online] Available at: https://www.cnet.com/tech/gaming/nintendo-announces-price-increases-for-nintendo-switch-switch-lite-and-switch-oled/
[3] Polygon. (2025). Nintendo's price increase for the Switch and Switch Lite isn't about tariffs, the company says. [online] Available at: https://www.polygon.com/23417650/nintendo-price-increase-switch-switch-lite-tariffs
[4] GameSpot. (2025). Nintendo Raises Prices for Switch, Switch Lite, and Switch OLED. [online] Available at: https://www.gamespot.com/articles/nintendo-raises-prices-for-switch-switch-lite-and-swi/1100-6504521/
[5] IGN. (2025). Nintendo Switch 2 Price Remains Unchanged Despite Price Increases for Original Switch Models. [online] Available at: https://www.ign.com/articles/nintendo-switch-2-price-remains-unchanged-despite-price-increases-for-original-switch-models
- Despite the price increase for other popular gaming consoles like the PS5 and Xbox, the price for the upcoming Nintendo Switch 2 system and its games will remain unchanged for now.
- In addition to the Nintendo Switch 2, some gadgets including smartphones and other technology devices have also seen price increases due to broader inflationary and supply chain pressures.
