New venture by Hubertus Bessau, creator of Mymuesli, titled RSN8 Labs unveiled
Hubertus Bessau, a renowned entrepreneur and tech visionary, has recently unveiled his latest venture - RSN8 Labs. Pronounced like "resonate", the name reflects the company's mission to help brands understand how their messages resonate with their target audience.
Bessau, who stepped down from Mymuesli at the end of 2021, has a rich entrepreneurial history. After founding Project Eaden, a foodtech company focused on plant-based products, he has now taken a step back from day-to-day operations. His new venture, RSN8 Labs, is yet another testament to his commitment to positively influencing the world through entrepreneurship.
The startup scene is witnessing a revolution, driven by artificial intelligence. This technology enables small teams to scale faster, leveraging tools, knowledge, and technology that were once the preserve of large corporations. Bessau's ventures, including RSN8 Labs, are no exception.
RSN8 Labs is built around the use of AI. The company uses machine learning models to analyse and evaluate marketing content, taking into account factors like engagement, sentiment, and effectiveness. This allows them to optimise marketing strategies and improve the resonance of brand messages with the target audience.
The idea for RSN8 was born out of Bessau's analysis of Mymuesli's marketing campaigns. He felt that the messages were no longer reaching the intended audience. To address this, RSN8 has developed an AI that simulates the reaction of a persona named "Hannah". This AI analyses colours, text, images, and explains what isn't working.
Bessau's motivation remains constant: he solves problems he himself has experienced. With RSN8, he aims to help brands connect with their audience more effectively, a problem he encountered in his previous ventures.
RSN8 has already gained paying customers, including SWR, Mymuesli, and Formula Skin. Bessau has kept a low profile with RSN8, operating in a semi-stealth mode. However, his goal is clear: to make EWOR, the program for tech founders that he is a Fellow and Partner of, the "go-to-place for technical founders building transformative companies."
Bessau joined EWOR for operational support in team building, access to technical experts, and networking. He sees the startup scene as more open, faster, and more technical compared to 15 years ago. This new era of entrepreneurship, driven by AI and technology, has enabled Bessau to found RSN8 Labs under completely different conditions than 15 years ago.
In the consumer and B2B sectors, RSN8 Labs adjusts its approach accordingly. While consumers tend to buy emotionally, B2B is dominated by the fear of making the wrong decision. Regardless of the sector, RSN8 Labs is committed to using AI to help brands connect with their audience and make informed decisions.
In a world where technology is increasingly shaping our lives, Bessau's ventures are a testament to the power of AI and entrepreneurship in driving positive change. With RSN8 Labs, he continues to push the boundaries of what is possible, and we can expect great things from this innovative startup.
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