New Release: Mid-Year Launch Event
In a bid to bolster digital security, organizations are encouraged to move beyond basic access control and adopt an identity security fabric for managing various identity-related use cases. Two leading platforms, Okta and Auth0, are at the forefront of this shift, unveiling innovative solutions that leverage artificial intelligence (AI) for advanced identity threat protection and comprehensive identity security frameworks.
Okta's Innovative Leap
Okta's latest offerings focus on securing both human and non-human (machine/agent) identities. The Okta Identity Threat Protection, powered by Okta AI, integrates artificial intelligence for real-time, continuous detection and response to identity-based attacks. This solution uses contextual risk-based automation via Okta Workflows to quarantine or deactivate risky accounts, enforce multi-factor authentication (MFA), and alert security teams.
Okta's new identity security fabric provides an overarching framework offering visibility, control, and threat monitoring for millions of identities. This includes securing AI agents and service accounts, critical due to the rise of AI workflows and autonomous agents that require privileged access. Okta emphasizes identity as a fundamental security pillar, especially with AI agents interacting across applications.
Okta extends identity and access management (IAM) to non-human identities (NHIs) such as AI agents, applying role-based (RBAC) and attribute-based (ABAC) access control, lifecycle management, behavior monitoring, AI-specific authentication (OAuth 2.0 token management), and governance with human oversight. Additional safeguards include environment segmentation, secure development lifecycle practices, and enhanced observability with immutable logs and explainable AI auditing.
Okta's Identity Security Posture Management approach includes maintaining a strong posture through continuous monitoring, risk-adaptive decision making combined with endpoint intelligence, and policy-driven automated responses to contain threats early.
Okta's Workflows are audit-ready for Okta for US Military and previously authorized for Okta for Government High. Okta is dedicated to delivering comprehensive security for human and non-human identities, and the Okta Platform is an essential identity security fabric, capable of managing privileged access, governance, posture management, device access, and threat protection.
Auth0's Customizable Approach
Auth0 continues to be known for its flexible, developer-friendly login solutions, providing tailored, secure user authentication flows that integrate with Okta's broader identity security ecosystem. While specific new features for Auth0’s login customization were not detailed, Auth0 offers Orchestration and Extensibility, allowing developers to customize, adapt, and automate identity flows as business needs evolve.
Auth0 offers features like Advanced Customization for Universal Login, Passkey APIs, DPoP, Native to Web SSO, and Your Login, Your Way to customize the login journey. The platform also hosts Product Launch and Roadmap webinars and releases Q2 Release Overview PDFs.
Strategic Moves
Okta has established a Distinguished AI Advisor role, specialized in leading AI-powered identity security strategy across Okta and Auth0 products, guiding customers on AI threat detection, adaptive authentication, and zero trust implementation. This role also influences product roadmaps with AI-first innovations and represents Okta’s AI identity security vision externally.
Auth0 recently unveiled Auth for GenAI, a developer preview that enables secure development of AI agents from day one. Okta's Cross-Organization MFA and Access Graph provides comprehensive visibility into user access patterns across multiple Okta organizations. Okta's Cross App Access is designed to support SaaS providers in managing the next wave of AI-driven automation.
Okta's Secure Identity Orchestration offers real-time identity orchestration and threat response. Okta's Secure Identity Products offer end-to-end protection across access management, governance, privileged access, and threat detection. Identity Threat Protection with Okta AI enhancements include Custom Admin Roles, ITP Detections for Super Admin Roles, and SSF Transmitter.
In summary, Okta and Auth0's security innovation roadmap prominently centers on AI-enhanced identity threat protection for both human users and machine/AI agents, comprehensive identity security posture frameworks, and automation platforms to respond dynamically to threats, all aimed at securing modern digital identities in increasingly AI-integrated business environments.
- To strengthen digital security, organizations are urged to shift beyond basic access control and embrace an identity security fabric for managing various identity-related use cases.
- Okta's current focus is securing human and non-human identities, with the Okta Identity Threat Protection using AI for real-time detection and response to identity-based attacks.
- Okta's new identity security fabric offers visibility, control, and threat monitoring for millions of identities, including AI agents and service accounts.
- Okta emphasizes the significance of identity as a security pillar, especially with AI agents interacting across applications.
- Okta extends identity and access management to non-human identities, applying role-based and attribute-based access control, lifecycle management, behavior monitoring, and AI-specific authentication.
- Okta's Identity Security Posture Management includes continuous monitoring, risk-adaptive decision making, and automated responses to contain threats early.
- Auth0 is known for its flexible, developer-friendly login solutions, offering tailored authentication flows that integrate with Okta's broader identity security ecosystem.
- Auth0 offers customization features like Advanced Customization for Universal Login, Passkey APIs, DPoP, Native to Web SSO, and Your Login, Your Way.
- Okta has established a Distinguished AI Advisor role to lead AI-powered identity security strategy across Okta and Auth0 products.
- Auth0 recently unveiled Auth for GenAI, a developer preview for secure AI agent development from the beginning, while Okta's Cross-Organization MFA and Access Graph provide comprehensive visibility into user access patterns across multiple Okta organizations.
- Okta's Secure Identity Products offer end-to-end protection across access management, governance, privileged access, and threat detection, with Identity Threat Protection enhanced by OKTA AI features like Custom Admin Roles, ITP Detections for Super Admin Roles, and SSF Transmitter.
