New Jersey authorizes Australian firm for sports betting operations
In the bustling world of legal sports betting, New Jersey stands out as one of the most vibrant and rapidly growing markets in the US. Over the past few months, the state has generated nearly $600 million in revenue, with May 2025 alone seeing over $1 billion in bets placed, according to industry reports[1][2].
FanDuel Sportsbook, partnered with Meadowlands Racetrack, continues to dominate the market, accounting for 45% of the revenue in May 2025[1]. The state's total gaming revenue for May 2025 was $614.7 million, marking a 20.5% increase year-over-year, driven by growth across sports wagering, iGaming, table games, and slot machines[2][4].
Online betting activity is thriving, with nearly 95% of the handle being conducted online, generating $98 million of the $102.5 million revenue in May 2025[1]. The market's success can be attributed in part to the Supreme Court's decision to lift the federal ban on sports betting in 2018.
Regulatory changes are also shaping the market. In July 2025, New Jersey Governor Phil Murphy signed a bill banning colleges and universities from entering into partnership deals with sports betting companies, aiming to curb underage and problem gambling among students[5].
The sports betting landscape in New Jersey is further enriched by recent partnerships. The Stars Group, operating under multiple online brands such as BetStars, PokerStars, and Full Tilt, has been authorized to use NBA betting data and league marks across its digital platforms[6]. The company will also be offering betting services for an affiliation with the Meadowlands Racetrack and will be promoted across the NBA's digital platforms, including NBA TV, NBA.com, and NBA's social media platforms[6].
Another exciting development is the entry of the Australian sportsbook provider PointsBet into the New Jersey market. PointsBet has been given approval to offer online sports wagering and will be conducting betting for an affiliation with the Meadowlands Racetrack[7].
As for the National Basketball Association (NBA), it has entered a deal with The Stars Group as an official gambling operator[8]. However, as of mid-2025, there are no recent specific announcements or new partnerships regarding the NBA and sportsbook providers in New Jersey.
The figures for November in New Jersey's sports wagering market have yet to be released. As the market continues to grow and evolve, it will be interesting to see how these developments shape the future of sports betting in New Jersey.
| Aspect | Details | |------------------------------|---------------------------------------------------------| | Market Size | >$1 billion bet monthly; $102.5 million revenue in May 2025; 30.2% growth YoY | | Online vs Retail | ~95% of handle online; $98 million of $102.5 million revenue from online | | Leading Sportsbook | FanDuel Sportsbook (45% revenue share) partnered with Meadowlands Racetrack | | Regulatory Changes | July 2025 law bans college/university partnerships with sportsbooks | | NBA Partnerships | The Stars Group is an official gambling operator for the NBA; no recent NJ-specific NBA sportsbook partnership news | | International Partnerships | PointsBet, an Australian sportsbook provider, has been given approval to offer online sports wagering in New Jersey | | Market Expansion | The Stars Group has an affiliation with the Meadowlands Racetrack and will be promoted across NBA's digital platforms |
Technology plays a significant role in the booming sports-betting market in New Jersey, with nearly 95% of the betting activity conducted online. This digital shift has generated $98 million of the $102.5 million revenue in May 2025.
Innovative partnerships between sports leagues and technology companies are also reshaping the sports-betting landscape. The Stars Group, a technology company with brands like BetStars, PokerStars, and Full Tilt, has been authorized to use NBA betting data and league marks across its digital platforms, while PointsBet, an Australian sportsbook provider, has been given approval to offer online sports wagering in New Jersey.
