New E-Book Challenges 'Mobility as a Service' Name and Roles
A new e-book has been released, exploring the concept of Mobility as a Service (MaaS). It questions the very name of this emerging field and delves into the shifting dynamics between suppliers and customers within it.
The e-book, titled 'Mobility as a Service', argues that the traditional boundaries between suppliers and customers are blurring in this new mobility landscape. It examines the evolving roles of these parties in MaaS.
The e-book explores how suppliers, once solely responsible for providing mobility solutions, are now expected to collaborate and integrate with other service providers. Meanwhile, customers are transforming from passive users to active participants, influencing the development of mobility services.
The e-book 'Mobility as a Service' prompts a rethinking of the term itself and the roles within it. It highlights the need for suppliers and customers to adapt and collaborate in this evolving mobility ecosystem.
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