New China leadership appointed at Porsche advisory MHP - no prior consulting experience noted for appointee
MHP's New Top Dog in China
Benjamin Hirth steps up to bat as the fresh face leading MHP's Shanghai subsidiary. Hirth, a sales gunslinger joining the crew in 2022, took the reins from the long-time partner Thomas Mooser on April 22 of this year.
Previously, Hirth hustled at Volkswagen in China, then bounced to service provider Nordpack, where the dude eventually landed as an account executive and sales boss. Before coming on board with MHP, he served as the regional point man for Volkswagen, focusing on logistics and data protection matters, and leading the China region for a cool three years.
Hirth lets it slip in a press release, "The goings-on in China's market play a massive role in shaping the automotive industry for generations ahead. So, it's pivotal, especially in these uncertain times, to keep on drivin' toward our vision and help steer the digital future."
Mooser's future role within MHP is still a mystery, but everyone's got their ears to the ground for more deets.
Struggling to Keep Up? MHP's Growth Struggles
After a kick-in-the-teeth year in 2024 with no growth to speak of, MHP started 2025 with a similar stumble. Cryptic whispers swirled about the possibility of offloading part or all of the 100% Porsche-owned subsidiary. CEO Federico Magno, in an internal message, dropped a not-so-subtle hint about these rumors. Later, COO Markus Wambach got in touch with mid and upper management peeps, putting the pressure on with a stern email.
Expansion in the Chinese market might not be enough to iron out the wrinkles in the home market. According to the Porsche annual report, the Shanghai subsidiary's results were about 210,000 euros in 2023, while figures from 2024 are yet to come. Compared to the giant 830 million euros in consolidated revenue and a 77 million euro profit for 2023, it's a teeny drop in the ocean.
Мoose обидчик? Learn More About Benjamin Hirth
A Google search doesn't dig up a massive amount of dirt on Benjamin Hirth, like his educational background or previous gigs outside of MHP. But it does confirm his #1 status at MHP China as of April 22, 2025.
With his connections in the Chinese automotive sector, this could serve as a significant advantage while chasing dreams in China.
Are You Ready? MHP's New Direction
As MHP China's new honcho, Hirth is primed to guide the company's growth strategy, especially in the Industry 4.0 realm. MHP's focus on Industry 4.0 tech as revealed by the Industry 4.0 Barometer 2025 highlights the critical role Hirth will play in utilizing these technologies to keep MHP China relevant in one of the fastest-evolving markets.
Expect Hirth to emphasize:
- Technology Adoption: Technological advancement to increase production efficiency and kick-ass customer solutions.
- Market Expansion: Unlocking new opportunities in China's market, pulling off a mean shimmy with MHP's global expertise and local partners.
- Innovation and Product Development: Fueling the research and development fire to create or enhance solutions tailored to Chinese consumers' needs.
What about the financial implications of this new direction for MHP's business in China under Hirth's leadership?
With the focus on Industry 4.0 technology, will the investment in technology adoption lead to increased profitability and growth for MHP in the Chinese market?
