New appointment announced for the role of Vice President of Sales and Marketing at Planar and Leyard Europe
New Appointment at Planar and Leyard Europe: Filip Cogghe Takes on Vice President Role
Filip Cogghe has been appointed as the Vice President of Sales, Marketing, and Service for Europe at Planar and Leyard Europe. With over 25 years of experience in the audiovisual (AV) and display technology industries, Cogghe brings a wealth of knowledge and expertise to his new role.
The appointment was announced in July 2025, with Cogghe taking charge of overseeing and driving sales, marketing, and service operations across the European market for the company. Prior to joining Planar and Leyard Europe, Cogghe served as Sales Director for Global and Strategic Corporate Sales at Sharp NEC Display Solutions Europe.
Sidney Rittenberg, CEO at Planar, expressed his confidence in Cogghe's abilities, stating that he is the right leader to guide the sales and marketing team in extending unrivaled support and visualisation solutions to more customers in the European region. Rittenberg added that Cogghe's deep market knowledge will be instrumental in helping the company drive its efforts in Europe.
Based in the Brussels metropolitan area, Cogghe is well-positioned to lead the company's efforts in Europe. He aims to help drive the company's efforts in Europe to an even brighter future, leveraging his client-centric approach to ensure that the needs of customers are met.
Planar and Leyard Europe, developers of visualisation technology, have announced the appointment of Cogghe as Vice President of Sales and Marketing for Europe. The company continues to push the boundaries of innovation in visual display technology, and Cogghe's appointment is timely as the company is experiencing exciting momentum with industry-leading product developments on the horizon.
Cogghe graduated from Thomas More University of Applied Sciences and is currently serving as the Vice President of Leyard Europe. Leyard, a Beijing-based company, acquired Planar Systems in 2015, but the pair still operate as separate brands.
Cogghe's background includes demonstrated sales leadership, growth, complex solution integration, and involvement in mission-critical installations. Throughout his career, he has demonstrated a commitment to excellence and a passion for delivering exceptional results for his clients.
With Cogghe at the helm, Planar and Leyard Europe are poised to make a significant impact in the European market, delivering cutting-edge visualisation technology solutions to customers across the region.
- Filip Cogghe, with a background in audiovisual and display technology industries, will leverage his expertise in finance and business to drive sales and marketing operations in Europe for Planar and Leyard Europe, a prominent player in the technology sector.
- As technology continues to revolutionize the industry and finance landscapes, Cogghe's strategic leadership will help Planar and Leyard Europe extend unrivaled support and visualization solutions to an increased number of customers in the European market.
