New appointment announced for Haypp Group's Public Relations and External Affairs department: Hottes takes the helm.
Lisa Hottes, a seasoned communications professional, has recently assumed the role of Head of PR & External Affairs DACH at the Swedish Haypp Group. The Haypp Group is a leading European provider of e-commerce platforms for smoke-free nicotine products.
Hottes's career trajectory spans across various industries, including technology and renewable energy. Before joining Haypp Group, she served as PR Manager Germany at Skeleton Technologies, a developer of high-performance graphene-based energy storage solutions. Prior to Skeleton Technologies, she held the position of Communications Manager at Microsoft.
At the Renewable Energy Agency, Hottes made her debut in the renewable energy sector, serving from 2022 to 2023. This tenure preceded her role at Microsoft, marking her second job in the technology industry.
In her current position at Haypp Group, Hottes leads external communications for the DACH region (Germany, Austria, and Switzerland), ensuring that the company’s messages are effectively conveyed to the public, media, and stakeholders. She is also responsible for managing and nurturing political relationships within the DACH region, acting as a liaison between the company and relevant political entities.
Hottes reports to Elvira Eriksson and Markus Lindblad, indicating a senior leadership position with direct influence on the company’s external affairs and reputation management in a key market. While specific achievements in her current role are not yet detailed, her appointment to a newly established leadership position at Haypp Group underscores her recognised expertise and leadership in PR and external affairs.
With a track record of effectively managing complex communications challenges in both tech and energy sectors, Hottes is poised to shape the external narrative and political engagement for Haypp Group in the DACH region.
- In her current role at the Haypp Group, Lisa Hottes manages communications for the DACH region, a role that extends to finance as she dealt with the business aspects of delivering the company's messages to stakeholders and media.
- Before her tenure at the Haypp Group, Lisa Hottes had experience in the technology industry, serving as Communications Manager at Microsoft, and later as PR Manager Germany at Skeleton Technologies, a company specializing in technology like business and energy storage solutions.
