Netflix ventures into the realm of short videos, unveiling a vertical feed for its mobile application.
Hop on the Short Video Trend with Netflix's New Vertical Feed
Netflix is jumping aboard the fast-paced content train, taking inspiration from TikTok, YouTube Shorts, and Instagram Reels with its latest mobile app feature. Announced at its first tech event, this new vertical video feed aims to revolutionize the way users discover and engage with Netflix's original content.
The Deets on Netflix's New Feature
The feed works similar to a swipe-through interface, showcasing curated clips from Netflix's Originals. Users can tap to watch the full show, save it for later, or share it with friends, all at their fingertips. The clips selected come from the "Today's Top Picks" section, ensuring the content caters to each user's unique taste[2][3].
When and Where Can I Get My Hands on This?
The feature's global rollout is underway, slated to hit both iOS and Android devices in the coming weeks. It's not just a sneaky peek as Netflix plans to make it a permanent addition to the app's homepage[1][2].
Competing in the Short-form Content Battlefield
Netflix's move aligns it with other streaming juggernauts like Peacock and Tubi, all adapting to the TikTok trend to captivate younger audiences and boost content discovery[4]. Alongside this launch, Netflix has also introduced a redesigned TV homepage, making key shortcuts more accessible while improving real-time content recommendations[1].
This step follows Netflix's 2021 "Quick Laughs" experiment and signifies a broader push towards adapting to evolving viewer preferences in the face of intensifying competition from short-video platforms. So buckle up and get ready for a dynamic viewing experience!
[1] https://techcrunch.com/2022/05/23/netflix-is-experimenting-with-a-tiktok-style-short-video-feed-on-mobile/[2] https://www.theverge.com/2023/3/29/23656346/netflix-vertical-video-feed-tiktok-youtube-shorts-instagram-reels-swipe-up[3] https://www.cnet.com/tech/services-and-software/netflix-testing-a-tiktok-style-swipe-up-feature-in-us/[4] https://www.forbes.com/sites/jaytaylor/2023/04/05/the-future-of-streaming-content-discovery-is-getting-a-makeover/?sh=6a26ef6c641f
- "Netflix, in a bid to compete with streaming juggernauts like Peacock and Tubi, has announced it will enhance its technology by introducing a TikTok-style short video feed on mobile devices, following the success of YouTube Shorts, Instagram Reels, and similar platforms."
- " users can access this new feature by tapping on curated short clips from Netflix's Originals, which will appear in a vertical video feed on the app's homepage, swipe up to watch the full show, save it for later, or share it with friends."
- "With this new feature, Netflix seeks to revolutionize entertainment by making it more accessible and discovery-driven, aligning with the short-form content trend that is capturing the younger demographic and transforming the way viewers engage with content."
