Netflix Introduces Two New Complimentary Games to Engage During Family Gatherings
Netflix Swerves into Gaming: Bowling Ballers and Asphalt Extreme Join the Fray
In a bold stride to beef up its game-centric portfolio, Netflix has brought out two fresh gaming additions: Bowling Ballers and Asphalt Extreme. You can grab these bad boys for free on iOS and Android, if you're a Netflix subscriber, that is.
It's been barely a month since Netflix stomped into the gaming scene with a bang, launching its gaming initiative. The initial unveilings were Stranger Things: 1984 and Stranger Things 3: The Game, accompanied by Card Blast, Teeter, and Shooting Hoops, with the latter two developed by Frosty Pop—the same team behind Bowling Ballers.
Asphalt Extreme, on the other hand, is an ex-Gameloft project that got the axe back in September. The revamped game—showcased in a Netflix YouTube trailer—follows the original, with race lovers free to choose among various vehicles and exotic locales to speed around.
Both new games slide effortlessly into Netflix's current gaming lineup as ad-free, zero-dollar, no-in-app-purchase deals. Don't expect miracles here, the games aren't terrible but surprisingly, Netflix isn't banking on gaming as a direct moneymaker.
Netflix has been coy about the reasoning behind their gaming ambitions, but they've hinted that this venture might serve to juice up their subscriber numbers and entertain their existing audience with novel content.
Netflix is prepping for stiff competition with upcoming rivals like Disney+, so will Bowling Ballers make a dent in the market? Only time will tell. For now, Netflix subscribers have a couple of new distractions from their holiday family drama, at least.
A bit of strategy here: Netflix aims for a diverse gaming portfolio, concentrating on several genres such as narrative games, multiplayer party games, games for kids, and "mainstream" releases like licensed tie-ins and original hits. By introducing titles like Bowling Ballers and Asphalt Extreme, they're striving to carve a distinct identity in the competitive gaming sector. They're focusing more on games developed in-house or fitting specific genres rather than focusing on the AAA and indie scene. This approach is designed to increase brand recognition and draw in gaming enthusiasts, rather than relying on big-budget or one-off titles.
- The tech giant Netflix, with its gaming ambitions, is extending its portfolio by introducing two new games: Asphalt Extreme and Bowling Ballers.
- These games, available for free on Android and iOS, are part of Netflix's plan to numerous genres, including narrative games, party games, games for kids, and mainstream releases.
- Asphalt Extreme, previously a Gameloft project, is a revamped racing game featuring various vehicles and exotic locations, as shown in a Netflix YouTube trailer.
- Unlike a traditional gaming company, Netflix isn't relying on gaming as a direct moneymaker. Instead, they aim to use gaming as a tool to boost subscriber numbers and offer novel content to their existing audience.
