National Debut of Streaming Service Zeam during the Super Bowl
Ready to dive into the fresh, spicy world of Zeam? Here's the lowdown, backed by just the right amount of knowledge to tantalize your curiosity.
Zeam, still under the radar for many, is about to make its grand entrance on the streaming scene. After the Super Bowl, expect this name to be on everyone's lips. Zeam offers a central hub for news, sports, and culture from hundreds of local TV stations across the nation, all personalized to your unique taste. And guess what? It's free, live, and on-demand.
Popping up during the Super Bowl hype, Zeam's founder, Jack Perry, decided to go local with his marketing strategy. Instead of splashing cash nationally for Super Bowl inventory, he made clever, market-by-market buys through Gray TV/ CBS stations, including social media, OOH, and brand activations. Gee, who needs a national ad when you can speak directly to each market?
The creative for this regional campaign stars John Stamos, who dishes out personalized messages celebrating local flavor in every spot. As Stamos puts it, "Not all heroes wear capes. Some just have great local content."
Martin, Zeam's brain behind the marketing strategy, shared that this campaign marks a feast never seen before. "With our Skeptic platform, we're able to serve John Stamos' message to you, no matter where you live or hail from," Martin declared with a smirk.
In phase one, the campaign strikes every market with TV, digital, social, OOH, and live events, including a Zeam360 van tour stopping at local broadcast stations and Times Square studio, giving local content creators a platform for wider reach. Get ready for more local talent and programming once the Super Bowl excitement dies down!
So, take a break from your streaming binges and give Zeam a try. Connect with your favorite local broadcasters and enjoy informed entertainment that feels like home. Because, who needs Hollywood when you have your hometown heroes, right?
Onward to Zeam! Owning local, one stream at a time!
as you embark on your streaming journey, you might find the 'index' of Zeam's personalized content intriguing, thanks to its cutting-edge 'technology' that caters to your unique 'position' in the nation; with its campaign led by John Stamos and Martin's marketing strategy, Zeam plans to revolutionize local content, making it a defining moment in 'defi'.
